Marketplace Business Simulations

3 Ways to Enhance Your Class’s Business Simulation

3 Ways to Enhance Your Class’s Business Simulation Business simulations bridge the gap between textbook learning and real-world application. By placing students in simulated roles, such as Chief Marketing Officer (CMO) or Chief Financial Officer (CFO), educators create environments where…

3 Projects to Teach Sustainable Marketing

Using Marketplace Simulations as a Launchpad for Sustainability Projects

Using Marketplace Simulations as a Launchpad for Sustainability Projects As instructors, we face the challenge of finding ways to bridge the gap between academia and industry. For the past few years, I’ve done this by adding a Marketplace Simulations game…

Handling Students Who Don’t Carry Their Weight

Handling Students Who Don’t Carry Their Weight Despite your best efforts to ensure everyone participates in your simulation, some students will not contribute sufficiently. You may become aware of the situation either by noticing the student’s lack of engagement (see…

Designing the Top-Rated Business Class at University of Toronto

Designing the Top-Rated Business Class at University of Toronto For its first 12 years, the GettingItDone MBA course relied heavily on student interviews with business professionals. However, when the course was condensed into a 10-day intensive, the instructors needed a…

How to Prevent and Identify Slacking

How to Prevent Slacking on Simulation Group Projects Most students know the frustration of a classmate who won’t carry their weight in a group project. Unfortunately, business simulations aren’t immune from this issue. Students become demotivated when their team doesn’t…

No More Boring Classes: Exercises for Operations Management Classes

Operations management is a tough subject to teach. Unlike marketing and management, which students have often encountered as consumers or working in front-end positions, operations management is unseen by most consumers.

Registration Open for Latin American Entrepreneurship Tournament

Registration Open for Latin American Entrepreneurship Tournament This fall, business students across Latin America will enter a fierce competition to build the ultimate bicycle company. They’ll design brands, launch ad campaigns, oversee production, and manage finances—all inside a Marketplace Simulations…

Aligning Students’ Actions and Values Through the Conscious Capitalism Simulation

Aligning Students’ Actions and Values Through Business Simulations More than two-thirds of prospective MBA students say it’s important that they attend a school that actively supports and incorporates sustainability into the academic experience. However, those same students often struggle when…

What Are Business Simulation Games, and How Can They Help Prepare Your Students?

School can teach students a wide variety of skills. However, most of the time, they’re learning theory and concepts. That’s helpful but only if students are given the opportunity to actually apply what they’re learning. Application can help them solidify…

Case Study: Business Simulations Give Engineering Students a New Perspective

Case Study: Business Simulations Give Engineering Students a New Perspective Most engineers know simulations as tools to predict component behavior. However, few realize how simulations can help them work with colleagues across their organizations. In this case study, we’ll explore…

Marketplace Business Simulations — Education through experience