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Learning that sticks

Help your students develop essential business skills through short, game-like exercises

Product Design Microsimulation

Master the fundamental concepts of product design. Learn to use market research data to design a product that satisfies the needs of your target customers.


What are Marketplace MicrosimulationsTM?

Microsimulations are 10 to 25 minute long, online, game-like exercises that help your students understand essential marketing and business concepts such as:

  • product design
  • production scheduling
  • basic accounting
  • strategic planning
  • profitability
  • Internet marketing
  • and more...
Production scheduling microsimulation
Have your students design a strategic plan for a startup with the Strategic Planning Microsimulation.

Each Microsimulation is a mix of brief animated lectures and bite-sized interactive challenges. While the lecture components explain the business concepts through meaningful visualization, the challenge elements let your students practice what they learn by solving practical business problems.

You can bundle Microsimulations to create a set of exercises that best fit the learning objectives of your marketing or business course.

Why use Microsimulations?

Teach smarter

Get started in minutes

  • Learn all you need and get set up in less than 10 minutes
  • No manuals, no downloads, no prep-work
  • Easy to add to your business course

Customize for your course

  • Select from individual Microsimulations to create a custom set that fits your curriculum. Or, choose from bundled Microsimulations, designed for the most common business courses.
  • Decide when each Microsimulation will be available to your students so that the exercises follow your course syllabus.

Let us do the grunt work

  • No need to handhold your students. Our system guides them every step of the way.
  • No extra work to manage the exercise. It runs itself.
  • Easily monitor your students’ progress anytime, anywhere.

Help students learn more

Add practice at the right time

Microsimulations add short, practical exercises at the most relevant points during your course. Each exercise lets your students apply a newly learned concept in a simple business situation.

Engage through experience

The game-like nature of Microsimulations entices multiple senses, thoroughly engaging your students. Better engagement increases their knowledge retention and desire to learn.

Make learning more effective

Purposeful visualization makes difficult concepts easier to understand. Your students experiment with different solutions to business problems, and they receive immediate feedback. This leads to deeper understanding of the presented material.

Focus on mastery of the subject

Students can spend as much time as they need to master the content of each microsimulation at their own pace. They can repeat each exercise multiple times to improve their score.

Flipped classroom

Microsimulations can be used to facilitate the flipped classroom model. Your students can complete Microsimulation exercises at home before the class sessions, and you can spend more in-class time on projects or discussions.

How do you build Microsimulations
into your business course curriculum?

Pick one of our Microsimulation bundles designed for specific business courses or choose from individual microsimulations to build your own set
Set the schedule to match your syllabus - decide when each microsimulation will be completed
Share the access link with your students
Your students complete the Microsimulations (individually)
Check the progress and performance of your students any time
Production scheduling microsimulation

Microsimulations help my students to better understand fundamental business concepts and develop business acumen.

- Dr. Eva Cowell, Professor, University of Tennessee

About us

Marketplace MicrosimulationsTM are developed and supported by Innovative Learning Solutions, Inc., the leading provider of online learning tools for business schools and business professionals since 2000.

We work with leading experts in many different areas of business education to create interactive experiential exercises that empower teachers and engage students. We strive to help educators like you to make learning more hands-on and fun. We believe that learning by doing in a simulated virtual environment stimulates students’ desire to learn, improves knowledge retention, and better prepares business students for the challenges of today’s business world.

As some of us are active teachers, we understand that when you use technology in the classroom, it simply has to work. That’s why we continuously strive to keep our systems secure and operational around the clock. We provide free 24/7 support for registered instructors to ensure that you can reach help whenever you may need it.

  • Product Design
    Understanding the QFD Technique of Product Design
    This exercise helps your students understand the basics of product design. It focuses on the idea that customers buy benefits and not product components. Your students will learn how to identify both the components that satisfy their target customer’s desired benefits, and those that take away from the benefit satisfaction.

    In the final challenge, they will use their new knowledge to design a bicycle that meets the needs of the target customer.
    per student
  • Production Scheduling
    Understanding Fixed Capacity, Operating Capacity, and Inventory
    This exercise introduces the fundamental concepts of production scheduling. Your students will learn about fixed capacity, operating capacity, and inventory. They will learn how to work with these production parameters to ensure their production facility can produce enough units to satisfy the demand, while avoiding stock outs and excess inventory. They will discover how production parameters affect a business’ bottom line.
    per student
  • Profitability
    Using Profitability Analysis to Increase the Bottom Line
    In this exercise, your students will learn about profitability analysis. They will delve into the concepts of activity based costing and cost objects. They will learn to link revenues and costs to cost objects in order to determine their profitability, and they will evaluate the profitability of products and regions. They will then use this newly acquired knowledge to help a business optimize its spending in marketing, sales, and HR with the goal to increase the bottom line.
    per student
  • Fundamentals of Accounting
    The Basic Accounting Equation, Transactions, Double-entry Accounting, Profit
    In this exercise, your students will learn about the fundamental principles of accounting. They will discover how accounting helps keep records of a business’ property and transactions and keep track of profits. They will learn about the basic accounting equation, accounting transactions, and double-entry accounting. To put these principles into practice, your students will conduct a simple accounting audit to help the owner of a small business discover the cause of certain discrepancies in the firm’s accounting books.
    per student
  • Internet Marketing I. - The Fundamentals
    Understanding Search Engines, Web Pages, Search Terms, Organic Search Results, and Search Engine Optimization
    In this exercise, your students learn about the fundamental principles of internet marketing. They will start with basic concepts such as search engines, search terms, and search results. Then they will learn about search engine optimization as a way to increase the number of visitors to a website. They will learn how to turn website visitors into sales leads. Over the course of the exercise, they will learn about search engine rankings, web analytics, bounce rates, and the web sales funnel. To put this new knowledge into practice, they will help the owner of a small business increase the number of leads from a website.
    per student
  • Internet Marketing II. - Paid Advertising
    Understanding Pay-per-Click Ad Campaigns, Bids and Budgets, and Campaign Analytics Tools
    This exercise builds on the concepts covered in the first Internet Marketing microsimulation. Your students will learn about paid Internet advertising and pay-per-click (PPC) campaigns. They will experiment with bids and budgets. They will learn about impressions, actual cost-per-click (CPC), click-through-rate (CTR), and landing pages. They will then use their new knowledge to help the owner of a small business increase sales and profit by improving the business’ online ad campaigns.
    per student
  • Fundamentals of Strategic Planning
    Using Business Opportunity Analysis, Strategic Objectives, Strategic Thrusts and Tactics to Build a Business Strategy
    This exercise helps your students learn about the fundamentals of strategic planning. They will explore the concept of strategy and the building blocks of a strategic plan. They will become familiar with strategic analysis, business opportunity analysis, strategic objectives, strategic thrusts, and tactics. Before they are done, they will test their new skills by developing a simple business strategy for a start-up firm.
    per student
  • Marketing
    5 microsimulations covering fundamentals of strategic planning, product design, Internet marketing, and profitability analysis.
    per student
  • Internet Marketing
    2 microsimulations covering fundamentals of organic and paid Internet marketing.
    per student
  • Introduction to Business
    4 microsimulations covering fundamentals of strategic planning, product design, production scheduling and accounting.
    per student
  • Accounting
    2 microsimulations covering fundamentals of accounting and profitability analysis.
    per student
  • Fundamentals of Entrepreneurship
    7 microsimulations covering fundamentals of strategic planning, product design, production scheduling, internet marketing, accounting, and profitability analysis.
    per student
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