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Learning that sticks

Help your students develop essential business skills through short, game-like exercises

Product Design Microsimulation

Master the fundamental concepts of product design. Learn to use market research data to design a product that satisfies the needs of your target customers.

  

What are Marketplace MicrosimulationsTM?

Microsimulations are 10 to 25 minute long, online, game-like exercises that help your students understand essential marketing and business concepts such as:

  • product design
  • production scheduling
  • basic accounting
  • strategic planning
  • profitability
  • Internet marketing
  • and more...
Production scheduling microsimulation
Have your students design a strategic plan for a startup with the Strategic Planning Microsimulation.

Each Microsimulation is a mix of brief animated lectures and bite-sized interactive challenges. While the lecture components explain the business concepts through meaningful visualization, the challenge elements let your students practice what they learn by solving practical business problems.

You can bundle Microsimulations to create a set of exercises that best fit the learning objectives of your marketing or business course.

Why use Microsimulations?

Teach smarter

Get started in minutes

  • Learn all you need and get set up in less than 10 minutes
  • No manuals, no downloads, no prep-work
  • Easy to add to your business course

Customize for your course

  • Select from individual Microsimulations to create a custom set that fits your curriculum. Or, choose from bundled Microsimulations, designed for the most common business courses.
  • Decide when each Microsimulation will be available to your students so that the exercises follow your course syllabus.

Let us do the grunt work

  • No need to handhold your students. Our system guides them every step of the way.
  • No extra work to manage the exercise. It runs itself.
  • Easily monitor your students’ progress anytime, anywhere.

Help students learn more

Add practice at the right time

Microsimulations add short, practical exercises at the most relevant points during your course. Each exercise lets your students apply a newly learned concept in a simple business situation.

Engage through experience

The game-like nature of Microsimulations entices multiple senses, thoroughly engaging your students. Better engagement increases their knowledge retention and desire to learn.

Make learning more effective

Purposeful visualization makes difficult concepts easier to understand. Your students experiment with different solutions to business problems, and they receive immediate feedback. This leads to deeper understanding of the presented material.

Focus on mastery of the subject

Students can spend as much time as they need to master the content of each microsimulation at their own pace. They can repeat each exercise multiple times to improve their score.

Flipped classroom

Microsimulations can be used to facilitate the flipped classroom model. Your students can complete Microsimulation exercises at home before the class sessions, and you can spend more in-class time on projects or discussions.

How do you build Microsimulations
into your business course curriculum?

1
Pick one of our Microsimulation bundles designed for specific business courses or choose from individual microsimulations to build your own set
2
Set the schedule to match your syllabus - decide when each microsimulation will be completed
3
Share the access link with your students
4
Your students complete the Microsimulations (individually)
5
Check the progress and performance of your students any time
Production scheduling microsimulation

Microsimulations help my students to better understand fundamental business concepts and develop business acumen.

- Dr. Eva Cowell, Professor, University of Tennessee

About us

Marketplace MicrosimulationsTM are developed and supported by Innovative Learning Solutions, Inc., the leading provider of online learning tools for business schools and business professionals since 2000.

We work with leading experts in many different areas of business education to create interactive experiential exercises that empower teachers and engage students. We strive to help educators like you to make learning more hands-on and fun. We believe that learning by doing in a simulated virtual environment stimulates students’ desire to learn, improves knowledge retention, and better prepares business students for the challenges of today’s business world.

As some of us are active teachers, we understand that when you use technology in the classroom, it simply has to work. That’s why we continuously strive to keep our systems secure and operational around the clock. We provide free 24/7 support for registered instructors to ensure that you can reach help whenever you may need it.

  • Marketing
    5 microsimulations covering fundamentals of strategic planning, product design, Internet marketing, and profitability analysis.
    $30
    per student
  • Internet Marketing
    2 microsimulations covering fundamentals of organic and paid Internet marketing.
    $12
    per student
  • Introduction to Business
    4 microsimulations covering fundamentals of strategic planning, product design, production scheduling and accounting.
    $24
    per student
  • Accounting
    2 microsimulations covering fundamentals of accounting and profitability analysis.
    $12
    per student
  • Product Design
    Understanding the QFD Technique of Product Design
    $7
    per student
  • Production Scheduling
    Understanding Fixed Capacity, Operating Capacity, and Inventory
    $7
    per student
  • Profitability
    Using Profitability Analysis to Increase the Bottom Line
    $7
    per student
  • Fundamentals of Accounting
    The Basic Accounting Equation, Transactions, Double-entry Accounting, Profit
    $7
    per student
  • Internet Marketing I. - The Fundamentals
    Understanding Search Engines, Web Pages, Search Terms, Organic Search Results, and Search Engine Optimization
    $7
    per student
  • Internet Marketing II. - Paid Advertising
    Understanding Pay-per-Click Ad Campaigns, Bids and Budgets, and Campaign Analytics Tools
    $7
    per student
  • Fundamentals of Strategic Planning
    Using Business Opportunity Analysis, Strategic Objectives, Strategic Thrusts and Tactics to Build a Business Strategy
    $7
    per student
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