Business education made easy!

Two students are engrossed in playing Marketplace.

Get your business students job-ready.
Add an award-winning experiential learning tool into your curriculum.

Marketplace simulations let your students experiment with business strategies in an engaging game-like exercise. Students enter an emerging industry and manage the entire enterprise, from inception to maturity. Through practice, students internalize business knowledge to equip them for tomorrow’s jobs.

Simulations to match your syllabus 

  • Introductory to capstone
  • Entrepreneurship courses
  • Marketing courses
  • Strategic Management courses
  • Supply Chain courses
  • EMBA
  • Competitive events

Assure students are learning 

  • Assurance of learning assessments
  • Built-in test banks
  • Automated but customizable grading
  • Built-in peer evaluations
  • Coaching assistance
  • Microsimulations for flipped classroom practice

Easy to setup and manage 

  • Personalized help to get started
  • Flexible scheduling
  • Self-paced or class-based
  • Sample syllabus
  • Classroom presentation templates
  • Support 7 days a week
  • Automatically generated Open Badges

A family of visually rich, cloud-based simulations

Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs.

The teaching methodology behind the Marketplace business games was created by Dr. Ernest Cadotte, Fisher Professor of Marketing at the University of Tennessee in Knoxville.

Explore Dr. Cadotte’s published articles on the pedagogy behind educational business simulations and experiential learning.

My job as an educator was transformed once I adopted Marketplace. I’ve never enjoyed teaching more than when I’m able to utilize a Marketplace simulation as a teaching tool. With the variety of levels, modules, and computer and bicycle versions, I’ve used Marketplace to teach Intro Marketing, Marketing Management, MBA Marketing, and a Business Analytics Strategy class. Students really enjoy the engaging, value-added learning that accrues.

Ken Gehrt, San Jose State University

I use marketplace simulations in every marketing class I teach. Everything in this simulation is best in class. The pedagogy. The rationale behind the game. The support team. The experience. I believe modern marketing fundamentals are taught best by doing, not just by lecture. The Marketplace Simulation experience reinforces what I teach in my classroom. Students in the game do everything real life marketers do, and they love competing against each other.

Thomas Elmer, West Chester University

Active learning through hands-on experimentation


Shouldn’t learning be fun? Marketplace simulations put your students in charge of a business venture. As they test their skills, students become totally immersed in the learning process. The business game environment adds a new level of excitement to your classroom.


Students engaged in playing Marketplace focus on outsmarting their classmates in friendly rivalry. Competitiveness drives the desire to succeed and improve performance, which results in higher engagement and better learning.

Knowledge Retention

Students remember only about 20% of what they are told. When they learn by doing, they retain 80% of the knowledge. When your students make realistic business decisions and immediately see the results of their actions, they internalize core business principles.

Marketplace Simulations are designed to help students

  • Improve decision-making skills by applying business concepts in a competitive and risk-free environment
  • Run an entire company and see the interconnections of business disciplines
  • Develop strategic planning and tactical execution skills using market data and competitive analysis
  • Practice performance-based management focused on the bottom line and customer value
  • Build confidence and experience by testing ideas and learning from the results
  • Cultivate soft skills such as leadership, teamwork, and interpersonal communication

This has been my best and most interesting business class I have taken my entire college career. I have never felt like I did so well in any of my other classes. And I also thought that I would never like a business class until I entered your class and had the opportunity to use Marketplace.

Melissa Martin, student, Bryant College

Best simulation I ever used in my many years teaching at Penn State, Nebraska, Drake, FIU and Southwestern University. Most missed aspect of my retirement. Marketplace seems to be the most memorable course mentioned by my previous students.

Ira Dolich, Southwestern University
Marketplace is has sold over 1 million licenses all around the globe from 2001 until 2022. The most are in the USA at over 606,000. Countries with over 10,000 are Canada, Mexico, the Dominican Republic, Brazil, Colombia, the UK, the Netherlands, France, Poland, South Korea, China, India, and Australia.

Join a fast-growing community of empowered business educators

  • Over 700 Schools
  • 1,000,000+ Students since 2001
  • Over 80 Countries