Explore Entrepreneurship Simulations
Immerse your students in the trials and victories of launching a new venture in a realistic entrepreneur simulator. Undergraduate and MBA students take on executive roles, test ideas, and build strategy from the ground up. Explore our full catalog of entrepreneur simulations and microsimulations.
Entrepreneur Simulators
Give your students hands-on, real-world practice building a company from scratch. These entrepreneurship games for students place learners in startup roles where they identify opportunities, launch products, and grow in a competitive market. As they scale, they make decisions across marketing, finance, operations, and strategy—just like they will in real life.
Introduction to Business and Strategy
Build students’ foundational skills across all business functions. Students develop strategy, analyze markets, and manage a company over time.
This simulation establishes the importance of planning and coordination while giving students a complete entrepreneurial experience from day one. It is ideal for first time courses oriented around entrepreneurship.
6 decision rounds, 60–75 minutes each
Small to large classes
Play against classmates or computer
Venture Strategy
This entrepreneur simulator focuses on creating and managing entrepreneurial strategy across all functional areas. Students expand opportunities through new sales channels, partnerships, and licensing decisions.
They must align strategy with execution while navigating growth challenges, helping students understand how successful entrepreneurs scale new ventures. It is ideal for entrepreneurship and capstone business courses.
6 decision rounds, 1.5 – 2 hours each
Small to large classes
Play against classmates or computer
Conscious Capitalism
Build on venture strategy with an entrepreneur simulator focused on ethical and sustainable decision-making. Students consider stakeholders across the organization while managing HR, environmental, and social impact decisions.
This simulation shows how successful entrepreneurs balance profit with purpose in real-world business environments. This simulation is ideal for entrepreneurship, corporate governance, and capstone courses.
6 decision rounds, 2 – 3 hours each
Small to large classes
Play against classmates
E-Commerce and Business Strategy
This entrepreneur simulator focuses on the challenges of building and managing an e-commerce business. Students develop digital strategies using SEO, paid search, and social media while managing core business functions.
They learn how online and traditional operations interact, gaining a realistic entrepreneurial experience in today’s digital-first market.
This simulation is ideal for digital marketing, digital sales, and capstone courses.
6 decision rounds, 1.5 – 2 hours each
Small to large classes
Play against classmates or computer
International Corporate Management
Give students a global entrepreneurial experience through this advanced business simulation. Students manage a company across international markets, making complex strategic and tactical decisions.
They learn how global dynamics, competition, and cross-functional coordination shape outcomes in real-world business environments. This simulation is ideal for capstone classes and integrative entrepreneurship courses
8 – 12 decision rounds, 4 – 5 hours each
Small to medium classes
Play against classmates
Entrepreneur Microsimulations
In just 10 to 25 minutes, you can help your students strengthen their management skills. Built on microlearning theory, our microsimulations have a mix of animated lectures and interactive challenges that are easy to digest. Each microsimulation is played individually and is able to be repeated as many times as needed.
The Microlearning for Entrepreneurship Collection
10 to 25 minutes each
Customized for your class
Any class size
Our entrepreneurship Microsimulations give your students bite-sized learning across multiple functional areas. This includes strategic planning, product design, production scheduling, accounting, pricing, and profitability analysis. Use our premade bundles or create an original bundle to fit your class’s needs.
Simple Setup, Real Results.
We’ll help you find the best entrepreneur simulator for your class!
Join Professors Worldwide Who Use Marketplace Entrepreneur Simulators
“[I like] the richness of the decision-making process and the complexity of the decisions. The large volume of data that students have to process to make good decisions combined with uncertainty–it’s like life.”
—Dr. Drew Harris, Professor at Central Connecticut State University
“It’s an interesting and effective way of developing a business plan that is well interconnected, giving a true reflection of the decisions you make in the process.”
—Jane Miriti, Professor at Karatina University
“The simulation gives our students the scenario to run a business and practice these tools, and so, from my point of view, I’ve died and gone to heaven. I got lucky.”
—Dr. John O’Dwyer, Professor at the University of Toronto
“It gives students appreciation for the real complexities and inter-relationships in making business decisions.”
—Kenneth Smith, Associate Professor at Grove City College
Meet Assurance of Learning Standards for Your Accrediting Body
Frequently Asked Questions
What is an entrepreneur simulator?
An entrepreneur simulator is a hands-on learning experience where students build and run a startup in a virtual setting. Students take on executive roles, identify business opportunities, launch products, and make decisions across marketing, finance, and operations.
How do entrepreneurship simulations benefit students?
Entrepreneurship simulations let students experience the full startup process in a realistic but risk-free environment. Students build their own business plans, execute business tasks in product design, marketing, production, sales, financial management, and more.
What makes a good entrepreneurship simulation?
What do students learn in an entrepreneurship simulation?
What is the pedagogy behind Marketplace’s entrepreneurship simulations?
Marketplace’s entrepreneurship simulations are grounded in experiential learning theory, where students learn by doing, reflecting, and adapting. A wide range of studies have shown that this approach improves retention, engagement, and real-world skill transfer. As researchers summarized in a 2025 article for Advances in Consumer Research:
Are Marketplace’s entrepreneurship simulations suitable for all course levels?
Got questions? Need help structuring your class? Talk with our support team seven days a week!
Key Differences Between Entrepreneurship Simulations
| Simulation |  Introduction to Business and Strategy |  E-Commerce and Business Strategy |  Venture Strategy |  Conscious Capitalism®¹ |  International Corporate Management |
|---|---|---|---|---|---|
| Description | Introduces students to the development of entrepreneurial strategy across all functional areas and over time. Establishes the need for strategic planning. Highlights the basics of entrepreneurship for a holistic view. | This simulation focuses on the challenges of building an e-commerce business. Students engage in search engine optimization, paid search advertising, social media, and other web optimization strategies—all while handling the traditional challenges of a business. | Focuses on the creation and management of entrepreneurial strategy across all functional areas. Expands business opportunities with new sales channel options and licensing negotiations. Extensive use of the tools of management is required for success. | Builds on Venture Strategy with a focus on Conscious Capitalism. Students consider all of the firm’s stakeholders and deal with HR, ethical, environmental, and sustainability issues. | Provides a deep understanding of the entire entrepreneurial venture in the global market. Students must deal with complex strategic and tactical issues across all functional areas in response to evolving international issues. |
| Typical courses | First course in entrepreneurship | Digital marketing, digital sales, and capstone courses | Entrepreneurship and capstone business courses | Entrepreneurship, corporate governance, and capstone courses | Capstone, integrative entrepreneurship courses |
| Educational level | Second or third year undergraduate students | Fourth year undergraduates; MBAs | Third and fourth year undergraduates. Introductory courses at the master’s level are also viable | Advanced undergraduates; MBA / EMBA‘s | |
| Decision rounds | 6 decision rounds of 60 to 75 minutes | 6 decision rounds of 1.5 to 2 hours | 6 decision rounds of 2 to 3 hours | 8 to 12 decision rounds of 4 to 5 hours per round, 8 rounds are recommended. | |
| Class size | Small to large classes | Small to medium classes | |||
| Gameplay | Compete against classmates or the computer | Compete against classmates | |||
| Languages | English*, Portuguese-Br, Spanish*, Polish, Lithuanian | English | English*, Portuguese-Br*, Spanish, Chinese, Polish, Lithuanian, Korean, German, French* | English*, Spanish*, Portuguese-Br* Polish, Korean, Russian, French* | English*, Portuguese-Br, Polish |
*Language available in Bike edition. ¹Created in cooperation with Conscious Capitalism® Inc.