Explore Strategic Management Simulations
Let your students apply strategic management tools inside a realistic business simulation. They’ll take on executive roles and create a business strategy to lead them to success. Learn more and explore our full catalog of strategic management simulations and Microsimulations.
Strategic Management Simulation Games
Our competitive simulations give students a realistic environment for practicing strategic management. Students play against classmates or the computer as they build a 3D-printed bicycle company from the ground up. As they grow their business, they’ll focus on functional areas like marketing strategy, production, and human resources.
Strategic Management
Give your students hands-on experience managing a company from the top down. They’ll act as executive teams, developing long-term strategies and making decisions across marketing, sales, production, finance, and HR.
Students analyze performance data, adjust their strategies, and learn how each decision impacts company success. Along the way, they’ll connect classroom theory to real-world business challenges.
This simulation is ideal for capstone business courses or advanced undergraduates ready to integrate their business knowledge.
6 decision rounds, 1.5 to 2 hours of gameplay
Small to very large classes of business majors
Play against classmates or computer
Conscious Capitalism
This simulation is ideal for capstone business courses or advanced undergraduates ready to integrate their business knowledge.
They’ll make decisions that balance financial goals with stakeholder interests, learning how to create positive impact through business.
This simulation is ideal for corporate governance, entrepreneurship, or capstone courses with a focus on ethics and sustainability.
6 decision rounds, 2-3 hours of gameplay
Small to very large classes of business majors
Play against classmates or computer
Strategy and Business Policy
Take your student’s Strategic Management skills a step further by emphasizing formal planning and execution. Students conduct strategic analyses, design business plans, and make tactical decisions that put their strategies into action.
They’ll learn how to align short-term actions with long-term goals while responding to changes in the competitive environment.
This simulation is ideal for capstone courses with a strong strategy or policy focus.
6 decision rounds, 2 to 3 hours of gameplay
Small to medium classes of business majors
Play against classmates or computer
Business Management
Let your students experience how all areas of business come together. They’ll manage marketing, finance, and manufacturing decisions in one cohesive enterprise.
Students learn how cross-functional collaboration drives performance and how marketing connects with operations and financial outcomes.
This simulation is ideal for capstone or integrative business courses focused on organizational coordination and strategy.
8 decision rounds, 2.5 – 3 hours of gameplay
Small to medium classes of business majors
Play against classmates
Integrated Business Management
Give your students a deep dive into managing a complex global company. They’ll make decisions across every business function, using data and analysis to solve advanced strategic challenges.
Students explore how global strategy, operations, and finance work together to build sustainable success in competitive markets.
This simulation is ideal for advanced or graduate-level capstone courses in strategy and management.
8 decision rounds, 3-3.5 hours of gameplay
Small to medium classes of business majors
Play against classmates
Advanced Edition
Extended Decision Rounds
- Extend the game to up to 12 decision rounds for a total of 48 to 60 hours of gameplay
Management Microsimulations
In just 10 to 25 minutes, you can help your students strengthen their management skills. Built on microlearning theory, our Microsimulations feature a mix of animated lectures and interactive challenges. Students play each Microsimulation individually and can repeat them as many times as needed.
The Microlearning for Strategic Management
10 to 25 minutes each
Customized for your class
Any class size
These management-oriented Microsimulations allow your students to have bite-sized learning across multiple functional areas. This includes strategic planning, product design, production scheduling, accounting, pricing, and profitability analysis. Use our premade bundles or create an original bundle to fit your class’s needs.
Simple Setup, Real Results.
We’ll help you find the best strategic management simulation for your class!
Join Professors Worldwide Who Use Marketplace Strategic Management Games
“It simulates the complexity of business that is not possible to recreate in traditional assignments.”
—Dr. Benton Jones, Professor at Bryan College
“I like the clear progression of topics and links to fundamental concepts in strategy.”
—Dr. Russell Seidle, Associate Professor at Suffolk University
“The students love the experience. They’re happy, I’m happy.”
—Umesh Sookoo, Instructor at Arthur Lok Jack Global School of Business
“I like that the simulation allows students to integrate content from across the business school curriculum.”
—Natalya Vinokurova, Associate Professor at Lehigh University
Meet Assurance of Learning Standards for Your Accrediting Body
Frequently Asked Questions
What is a management simulation?
A management simulation is a hands-on learning activity that lets students run a virtual company. Students make cross-functional business decisions to grow their market share. Along the way, they practice strategic thinking, marketing strategy, financial planning, and more in a realistic business environment.
How do strategic management simulations benefit students?
Strategic management simulations strengthen students’ ability to think long-term, analyze competition, and create coherent strategies. They help learners connect the dots across functional areas such as marketing, operations, finance, and HR.
What makes a good management simulation game?
The best management games strike a balance between realism, clarity, and meaningful decision-making. Look for games that:
- Integrate marketing, finance, operations, and strategy
- Provide clear feedback and performance metrics
- Teach as students play, with embedded coaching tools
- Are backed by real-life business logic
Good management games give students both freedom and structure for experiential learning. Students are able to experiment with strategy while still receiving guidance and support.
What functional areas do management simulations cover?
Most simulations integrate several functional areas, creating a holistic management experience. Common areas include:
- Marketing & sales
- Operations & production
- Finance
- Strategy & competitive analysis
- Human resources
- Research & development
What are good strategic management activities for students?
Strategic management activities for students often involve competitive decision-making, team collaboration, and long-term planning. Strategic management games for students, including management simulations, are among the most effective because they require students to:
- Analyze markets
- Build sustainable strategies
- Respond to competitors
- Manage limited resources
- Evaluate performance
These activities help bridge the gap between theory and practical strategic thinking.
How do management simulations compare to traditional business games?
Are management simulations suitable for all course levels?
Got questions? Need help structuring your class? Talk with our support team seven days a week!
Key Differences Between Strategic Management Simulations
| Simulation |  Strategic Management |  Conscious Capitalism®¹ |  Strategy and Business Policy |  Business Management |  Integrated Business Management |
|---|---|---|---|---|---|
| Description | Focuses on the development and management of business strategy across all functional areas and over time. Extensive use of the tools of management is required for success. | Builds on Strategic Management with a focus on Conscious Capitalism. Students consider all of the firm’s stakeholders and deal with HR, ethical, environmental, and sustainability issues. | Builds on Strategic Management with a focus on formal strategic planning. Templates are provided for strategic analysis, strategy specification, tactical execution, and real- time tactical control. | Business Management includes all of the decisions of Advanced Strategic Marketing. Its differentiating feature is that these decisions are within the context of a full enterprise to break down the silo mentality. Students learn how marketing coordinates with all of the functions of a complete business by making financial and manufacturing decisions. | Provides a deep understanding of the entire business enterprise in the global market. Students must deal with complex strategic and tactical issues across all functional areas. Success requires the use of a wide variety of business concepts and analytics. |
| Typical courses | Capstone business courses | Corporate governance, capstone, and entrepreneurship courses | Capstone business courses with a strong strategic focus | Capstone, integrative business courses | |
| Educational level | Third and fourth year undergraduates. Introductory courses at the master’s level are also viable. | ||||
| Decision rounds | 6 decision rounds of 1.5 to 2 hours | 6 decision rounds of 2 to 3 hours | 8 decision rounds of 2.5 to 3 hours | 8 to 12 decision rounds of 3 to 3.5 hours | |
| Class size | Small to large classes | Small to medium classes | |||
| Gameplay | Compete against classmates or the computer | Compete against classmates | |||
| Languages | English*, Spanish, Portuguese-Br*, Chinese, French* | English*, Spanish*, Portuguese-Br*, Polish, Korean, Russian, French* | English* | English*, Spanish*, Portuguese*, Polish*, German*, French*, Lithuanian*, Chinese Simplified*, Japanese*, Korean* | English*, Polish |
*Language available in Bike edition. ¹Created in cooperation with Conscious Capitalism® Inc. 