Learning that sticks.
Help your students develop essential business skills through short, interactive exercises.
Try our Product Design Microsimulation to see how it would fit into your classroom.
Why use Marketplace Microsimulations?
Quelques minutes suffisent pour vous lancer
- Apprenez tout ce dont vous avez besoin et commencez à jouer en moins de 10 minutes
- Pas de manuels, pas de téléchargements, pas de travail préparatoire
- Facile à ajouter à votre cours de formation
Personnalisez votre cours
- Créez un ensemble personnalisé adapté à votre programme d'études. Vous pouvez également opter pour des microsimulations groupées, conçues pour les cours de gestion courants.
- Décidez quand chaque microsimulation sera disponible pour vos étudiants en fonction de votre programme de cours.
Laissez-nous faire le principal
- Vos étudiants peuvent découvrir le jeu de façon relativement autonome. Notre système les guide à chaque étape.
- Pas de travail supplémentaire pour gérer l'exercice. Ce jeu fonctionne tout seul.
- Contrôlez facilement les progrès de vos étudiants, à tout moment et en tout lieu.
Ajoutez des exercices pratiques au moment opportun
Les microsimulations ajoutent de courts exercices pratiques aux moments les plus pertinents de votre cours. Chaque exercice permet à vos étudiants d'appliquer un nouveau concept à une situation commerciale simple.
Une implication par l'expérience
La nature ludique des microsimulations fait appel à plusieurs sens, ce qui permet d'impliquer pleinement vos étudiants. Une meilleure implication permet d’améliorer la rétention des connaissances et le désir d'apprendre.
Rendre l'apprentissage plus efficace
La visualisation intentionnelle facilite la compréhension de concepts difficiles. Face à des problèmes commerciaux, vos étudiants testent différentes solutions et reçoivent un retour d'information immédiat. Cela leur permet d'approfondir la compréhension des matériaux pédagogiques présentés.
Concentration sur la maîtrise du sujet
Les étudiants peuvent passer autant de temps que nécessaire pour maîtriser le contenu de chaque microsimulation à leur propre rythme. Ils peuvent répéter chaque exercice plusieurs fois pour améliorer leur score.
Classe inversée
Microsimulations can be used to facilitate the flipped classroom model. Your students can complete Microsimulation exercises at home before the class sessions, and you can spend more in-class time on projects or discussions.
Marketplace Microsimulations a été médaillé d'or aux 2023 International Serious Play Awards. Ce jeu a été jugé sur son attrait, son interactivité, ses objectifs d'apprentissage, son orientation, son évaluation, son esthétique et sa jouabilité.
What are Microsimulations?
Les microsimulations sont des exercices en ligne d'une durée de 10 à 25 minutes, semblables à des jeux, qui aident vos étudiants à comprendre des concepts essentiels du marketing et du commerce, tels que :
- Conception de produit
- Planification de la production
- Comptabilité de base
- Planification stratégique
- Rentabilité
- Marketing Internet
- et bien plus encore…
Chaque microsimulation est un mélange de conférences animées de courte durée et de défis interactifs. Alors que les cours magistraux expliquent les concepts commerciaux à l'aide d'une visualisation pertinente, les défis permettent à vos étudiants de mettre en pratique ce qu'ils ont appris en résolvant des problèmes commerciaux concrets.
Vous pouvez regrouper les microsimulations pour créer un ensemble d'exercices qui correspondent le mieux aux objectifs d'apprentissage de votre cours de marketing ou de commerce.
Comment intégrer les microsimulations dans votre programme d'études de commerce ?
- Choisissez l'une de nos offres groupées de microsimulation conçues pour des cours de commerce spécifiques ou choisissez des microsimulations individuelles pour créer votre propre programme.
- Établissez le calendrier en fonction de votre programme d'études – décidez de la date à laquelle chaque microsimulation sera terminée.
- Partagez le lien d'accès avec vos étudiants.
- Vos étudiants complètent les microsimulations (individuellement).
- Vérifiez les progrès et les performances de vos étudiants à tout moment.
Les microsimulations aident mes étudiants à mieux comprendre les concepts commerciaux fondamentaux et à développer leur sens des affaires.
Eva Cowell, Professeur, Université du Tennessee
Choisissez les microsimulations pour votre cours.
Microsimulations
15 mins per student
This exercise helps your students understand the basics of product design. It focuses on the idea that customers buy benefits and not product components. Your students will learn how to identify both the components that satisfy their target customer’s desired benefits, and those that take away from the benefit satisfaction. In the final challenge, they will use their new knowledge to design a bicycle that meets the needs of the target customer.
20 mins per student
This exercise builds on the concepts covered in the Fundamentals of Product Design microsimulation. Your students will explore the most common market response functions. They will discover how to identify market response functions for specific product features. In the final challenge, they will put this new knowledge into practice and design a backpack that meets the needs of a specific customer segment.
15 mins per student
This exercise introduces the fundamental concepts of production scheduling. Your students will learn about fixed capacity, operating capacity, and inventory. They will learn how to work with these production parameters to ensure their production facility can produce enough units to satisfy the demand, while avoiding stock outs and excess inventory. They will discover how production parameters affect a business’ bottom line.
15 mins per student
In this exercise, your students will learn about profitability analysis. They will delve into the concepts of activity based costing and cost objects. They will learn to link revenues and costs to cost objects in order to determine their profitability, and they will evaluate the profitability of products and regions. They will then use this newly acquired knowledge to help a business optimize its spending in marketing, sales, and HR with the goal to increase the bottom line.
15 mins per student
In this exercise, your students will learn about the fundamental principles of accounting. They will discover how accounting helps keep records of a business’ property and transactions and keep track of profits. They will learn about the basic accounting equation, accounting transactions, and double-entry accounting. To put these principles into practice, your students will conduct a simple accounting audit to help the owner of a small business discover the cause of certain discrepancies in the firm’s accounting books.
25 mins per student
In this exercise, your students learn about the fundamental principles of internet marketing. They will start with basic concepts such as search engines, search terms, and search results. Then they will learn about search engine optimization as a way to increase the number of visitors to a website. They will learn how to turn website visitors into sales leads. Over the course of the exercise, they will learn about search engine rankings, web analytics, bounce rates, and the web sales funnel. To put this new knowledge into practice, they will help the owner of a small business increase the number of leads from a website.
25 mins per student
This exercise builds on the concepts covered in the Fundamentals of Online Marketing microsimulation. Your students will learn about paid Internet advertising and pay-per-click (PPC) campaigns. They will experiment with bids and budgets. They will learn about impressions, actual cost-per-click (CPC), click-through-rate (CTR), and landing pages. They will then use their new knowledge to help the owner of a small business increase sales and profit by improving the business’ online ad campaigns.
20 mins per student
This exercise helps your students learn about the fundamentals of strategic planning. They will explore the concept of strategy and the building blocks of a strategic plan. They will become familiar with strategic analysis, business opportunity analysis, strategic objectives, strategic thrusts, and tactics. Before they are done, they will test their new skills by developing a simple business strategy for a start-up firm.
20 mins per student
In this exercise, your students learn about fundamental pricing concepts. They will find out how price affect profits. They will explore the relationships between price, demand, and costs. They will learn about pricing surveys, demand curve and economy of scale. To put this new knowledge in practice, they will step into the shoes of an owner of a small coffee roasting business and tackle the task of setting a price for a new product.
20 mins per student
In this exercise, your students explore the price elasticity of demand. They learn about the price elasticity formula and use it to determine whether a price-demand relationship for a specific product is elastic or inelastic. They test this new knowledge in practice by taking on the role of the owner of a coffee roasting business. They use the price elasticity of demand concept to decide how to change the price of two products to maximize profit after their supply cost increases.
Offres groupées
35 mins per student
- Fundamentals of Product Design
- Product Design and Market Response Functions
40 mins per student
- Fundamentals of Pricing
- Price Elasticity in Practice
140 mins per student
- Fundamentals of Product Design
- Profitability
- Fundamentals of Online Marketing
- Online Paid Advertising
- Fundamentals of Strategic Planning
- Fundamentals of Pricing
- Price Elasticity in Practice
50 mins per student
- Fundamentals of Online Marketing
- Online Paid Advertising
85 mins per student
- Fundamentals of Product Design
- Fundamentals of Accounting
- Fundamentals of Strategic Planning
- Fundamentals of Production Scheduling
- Fundamentals of Pricing
70 mins per student
- Profitability
- Fundamentals of Accounting
- Fundamentals of Pricing
- Price Elasticity in Practice
120 mins per student
- Fundamentals of Product Design
- Fundamentals of Production Scheduling
- Profitability
- Fundamentals of Accounting
- Fundamentals of Strategic Planning
- Fundamentals of Pricing
- Price Elasticity in Practice
Un apprentissage qui dure.
Aidez vos étudiants à développer des compétences commerciales essentielles grâce à des exercices courts et interactifs.
Essayez notre microsimulation de conception de produits pour voir comment elle pourrait s'intégrer dans votre classe.