The textbook The Management of Strategy in the Marketplace (Cadotte, Bruce) is designed to accompany the Marketplace Live business simulations. It is completely optional as the Marketplace Live business simulations are stand-alone exercises. The purpose of the textbook is to lay out an intellectual foundation that will prepare students to compete in the real marketplace. The simulation provides a living case through which students gain hands-on experience in business management. In short, the textbook provides the theory; the simulation provides the practice.
Bundled electronic textbook
You can order an electronic copy of the Cadotte and Bruce textbook, The Management of Strategy in the Marketplace for your students when you submit the request for your business simulation game. The textbook will be available to your students in a pdf format directly from the student site. You can customize the textbook by selecting the chapters to include. Even with the full set of chapters, the simulation and the e-Textbook bundle will cost less than a typical printed textbook alone. And, you save a bunch of trees.
The Management of Strategy in the Marketplace
Do I need this textbook to run the simulation?
Although the textbook is designed to complement the material already within each simulation, it is completely optional. Marketplace simulations are stand-alone exercises.
If this is something you might be interested in, here is a quick reference that highlights the chapters suitable for various Marketplace Live simulations:
- Chapters for marketing courses
- Chapters for management and strategy courses
- Chapters for advanced integrated courses
How can I order the textbook for my students?
We have two options available — e-book and printed version:
The e-book, when bundled with a simulation, can be purchased in full for $19 or you can choose which chapters of the e-book to include for $1 per chapter.
When you first create and set up the business simulation game of your choice, there will be an option to select the electronic copy of the textbook.
The textbook chapters will be available as a PDF to your students directly from the student interface. Your students will be able to add notes or highlight important material in their copy of the e-book.
A hard copy of the textbook may be ordered from lulu.com for $45.05 plus shipping.