Textbook Chapters for Marketing Courses

Textbook Chapters for Marketing Courses

If a particular simulation is not listed below then there are no recommended chapters for that simulation.

Strategic Marketing – BikesAdvanced Strategic Marketing – BikesBusiness Management – Bikes
Chapter 1:
“Leaders and Leadership”
by Harry J. Bruce		  Recommended
Chapter 2:
“Group Dynamics, Processes and Teamwork”
by Joyce E. A. Russell & Jacquelyn DeMatteo Jacobs		RecommendedRecommendedRecommended
Chapter 3:
“Business Strategy: Formulation and Implementation”
by Dominique Garval		RecommendedRecommendedRecommended
Chapter 4:
“Market Opportunity Analysis for New Products”
by Ernest R. Cadotte		 RecommendedRecommended
Chapter 5:
“Understanding Customer Value”
by Sarah F. Gardial & Robert B. Woodruff		RecommendedRecommendedRecommended
Chapter 6:
“Tactical Considerations in Designing Marketing Strategies”
by Ernest R. Cadotte		RecommendedRecommendedRecommended
Chapter 7:
“Quality Function Deployment”
by Ivan Slimak		   
Chapter 8:
“Financial Reporting: A User’s Perspective”
by James M. Reeve		  Recommended
Chapter 9:
“Obtaining Venture Capital by Writing & Presenting a Business Plan”
by Ernest R. Cadotte		  Recommended
Chapter 10:
“Management and Valuation of Financial Assets”
by James W. Wansley		  Recommended
Chapter 11:
“Corporate Governance”
by Harry J. Bruce		   
Chapter 12:
“Managing the Team to Excellence”
by Joyce E. A. Russell & Jacquelyn DeMatteo Jacobs		  Recommended
Chapter 13:
“Quality Improvement”
by Ivan Slimak		   
Chapter 14:
“The Lean Enterprise”
by Kenneth C. Gilbert		   
Chapter 15:
“Profit Management”
by James M. Reeve		  Recommended
Chapter 16:
“Supply Chain in Management in a Global Economy”
by John T. Mentzer		   
Chapter 17:
“Managing Human Capital in Start-Up Firms”
by Joyce E. A. Russell & Lisa Dragoni		   
Appendix:
“Business Simulations: the Next Step in Management Training”
by Ernest R. Cadotte