Simulations

Get your business students job-ready.


Business simulations allow students to apply the newly acquired theoretical knowledge in a simulated business world. Your students can gain hands-on managerial experience by running their own business in a safe game-like environment.

Simulations for Core Business Courses

Introduce your students to business in a fun and engaging game-like exercise. Let your students practice the fundamental business concepts in realistic business situations. Through learning by doing, your students will internalize the fundamental business practices.

Business Primer – Bikes

Give students the highlights of running a business to excite them about choosing business as a major.

Business Fundamentals – Bikes

Provide a solid foundation of business basics in an engaging simulation game.

Introduction to Business and Strategy – Bikes

Introduce the fundamental practices of business and strategy in a holistic overview.

Introduction to Accounting and Finance – Bikes

Provide a solid foundation of managerial accounting in an engaging simulation game.

Marketing Simulations

Challenge your students to test their marketing savvy in a fun and engaging game-like exercise. Your students will manage a marketing division developing a niche market based on a new technology that uses 3D printing to build bicycles. They will experiment with marketing strategies, product design, promotion and pricing. They will design Internet marketing campaigns and a global expansion strategy with the goal of building a profitable division.

Introduction to Marketing – Bikes

Provide a solid foundation of the 4Ps in a fun and engaging simulation.

Strategic Marketing – Bikes

Expand your students’ marketing toolkit as they build marketing strategies and apply the 4Ps.

Advanced Strategic Marketing – Bikes

Challenge students to experiment with complex marketing strategies in an engaging simulation.

Entrepreneurship and New Ventures Simulations

Give your students the skills they need to create and manage the next big thing. Let them experience the highs and lows of starting a new venture in an engaging game-like exercise. Your students will perform a business opportunity analysis, experiment with business strategies, design and launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. They will prepare a business plan and make a pitch for outside capital. They will learn to think like a successful entrepreneur.

Venture Strategy – Bikes

Feel the pain and exhilaration of starting a new business.

Conscious Capitalism – Bikes

Develop leaders who build the sustainable businesses of the future, benefiting all stakeholders.

International Corporate Management – Bikes

Develop C-suite strategic thinking and management skills for a global market.

Strategic Management Simulations

Let your students practice the use of the tools of strategic management in an engaging game-like exercise. Students take leadership positions on the executive team of a simulated company. They develop and manage a business strategy and implement it across all functional areas of business. They learn to use performance-based management focused on the bottom line and customer value to succeed in a highly competitive business environment.

Strategic Management – Bikes

Teach strategic decision-making skills across all functional areas with a realistic, dynamic simulation.

Strategy and Business Policy – Bikes

Emphasize formal strategic planning in an integrated business environment.

Business Management – Bikes

Expose your students to all the aspects of modern business.

Integrated Business Management – Bikes

Provide your students with a profound understanding of the entire business enterprise in the global market environment.

Advanced Management and Strategy Simulations

Have your students experience the challenges of top-level business executives in an engaging serious game. Your students will formulate mission statements and strategic goals, perform business opportunity analysis, set corporate objectives, and devise business level and functional level strategies. They will run SWOT analysis, competitor analysis, and evaluate the external environment. They will implement their strategies through a set of interconnected tactical decisions to gain a competitive advantage in a global business environment. Your students gain an in-depth understanding of the entire business enterprise and improve their strategic and entrepreneurial thinking. 

International Corporate Management – Bikes

Develop C-suite strategic thinking and management skills for a global market.

Strategic Corporate Management – Bikes

Develop C-suite strategic thinking and management skills for a global market.

Advanced Strategic Corporate Management

Develop a formal strategic planning mindset within a complex international corporate environment.

Logistics and Supply Chain Simulations

Let your students practice the key concepts of supply chain and channel management in an engaging game-like exercise. Your students will devise and execute a supply chain strategy with the goal of building a successful and profitable company. They will form business relationships, negotiate with business partners, and learn to deal with uncertainty as they manage their company in a highly competitive environment.

Fundamentals of Supply Chain Management

Give your students in-depth exposure into the challenges involved in making supply chains work.

Fundamentals of Channel Management

Focus on the development and management of business-to-business relationships between suppliers and distributors within an international business setting.

Xtreme Supply Chain Management

Focus on supply chain risk management in an emerging technology market.

Supply Chain and Channel Management

Students learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management.

Operations Management

Focus on operations management and advanced manufacturing within the context of a fully integrated organization.