Get your business students job-ready.
Business simulations allow students to apply the newly acquired theoretical knowledge in a simulated business world. Your students can gain hands-on managerial experience by running their own business in a safe game-like environment.
Simulations for Core Business Courses
Introduce your students to business in a fun and engaging game-like exercise. Let your students practice the fundamental business concepts in realistic business situations. Through learning by doing, your students will internalize the fundamental business practices.
Challenge your students to test their marketing savvy in a fun and engaging game-like exercise. Your students will manage a marketing division developing a niche market based on a new technology that uses 3D printing to build bicycles. They will experiment with marketing strategies, product design, promotion and pricing. They will design Internet marketing campaigns and a global expansion strategy with the goal of building a profitable division.
Entrepreneurship and New Ventures Simulations
Give your students the skills they need to create and manage the next big thing. Let them experience the highs and lows of starting a new venture in an engaging game-like exercise. Your students will perform a business opportunity analysis, experiment with business strategies, design and launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. They will prepare a business plan and make a pitch for outside capital. They will learn to think like a successful entrepreneur.
Strategic Management Simulations
Let your students practice the use of the tools of strategic management in an engaging game-like exercise. Students take leadership positions on the executive team of a simulated company. They develop and manage a business strategy and implement it across all functional areas of business. They learn to use performance-based management focused on the bottom line and customer value to succeed in a highly competitive business environment.
Advanced Management and Strategy Simulations
Have your students experience the challenges of top-level business executives in an engaging serious game. Your students will formulate mission statements and strategic goals, perform business opportunity analysis, set corporate objectives, and devise business level and functional level strategies. They will run SWOT analysis, competitor analysis, and evaluate the external environment. They will implement their strategies through a set of interconnected tactical decisions to gain a competitive advantage in a global business environment. Your students gain an in-depth understanding of the entire business enterprise and improve their strategic and entrepreneurial thinking.
Logistics and Supply Chain Simulations
Let your students practice the key concepts of supply chain and channel management in an engaging game-like exercise. Your students will devise and execute a supply chain strategy with the goal of building a successful and profitable company. They will form business relationships, negotiate with business partners, and learn to deal with uncertainty as they manage their company in a highly competitive environment.