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Marketplace Business Simulations

Marketplace Business Simulations

Education through experience

  • Simulations
    • Core Business Simulations
      Help students master core business concepts through engaging business games.
    • Marketing Simulations
      Engage students with real-world marketing challenges, whether they’re beginners or MBA students.
    • Strategic Management Simulations
      Let students apply strategic management tools in a risk-free environment.
    • Strategy Simulations
      Challenge students to develop winning strategies with interactive business strategy games.
    • Entrepreneurship Simulations
      Give students hands-on experience launching and managing a startup business.
    • Advanced Simulations
      Give students a capstone experience that challenges their decision-making at the executive level.
    • Supply Chain Simulations
      Immerse students in logistics, operations, and supply chain strategy.
    • Microsimulations
      Teach key business concepts through engaging videos and activities in short, focused modules.
  • Solutions
    • AI Tools
      Provide coaching and support tailored to each student.
    • Career Readiness Reports
      Measure students’ career competencies with data from their simulation gameplay.
    • Assurance of Learning
      Ensure continued improvement through formative and summative assessments.
    • WCAG Accessibility
      Create learning experiences that all students can engage with easily, equally, and independently.
    • LMS Integration
      Learn how to integrate Marketplace Simulations with your Learning Management System.
    • Optional Textbook
      Pair your simulation with our optional Management of Strategy in the Marketplace textbook.
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Author: Bethany DuVal

Bethany DuVal is the marketing manager at Marketplace Simulations, where she leads multi-channel marketing strategy and content. She especially enjoys connecting with instructors to learn how they’re using simulations to engage their classrooms—and how Marketplace can support their teaching goals. Based in Knoxville, Tennessee, you can often find her exploring the great outdoors or sitting on her deck with a good book.

How to Find the Best Business Strategy Game for Your Class

When choosing a business strategy game, it’s important to consider time, class size, learning level, and Assurance of Level requirements. Learn how these key considerations can help you pick the perfect simulation.
Continue reading “How to Find the Best Business Strategy Game for Your Class”…

Designing the Top-Rated Business Class at University of Toronto

Discover how one professor transformed his business course by replacing passive case studies with an active business simulation. The change gave students room to fail, reflect, and grow—leading to deeper learning and stronger engagement.
Continue reading “Designing the Top-Rated Business Class at University of Toronto”…

Registration Open for Latin American Entrepreneurship Tournament

Calling all future entrepreneurs in Latin America! Registration is now open for a regional tournament where students run virtual companies, compete in teams, and put their business instincts to the test in a fast-paced simulation showdown.
Continue reading “Registration Open for Latin American Entrepreneurship Tournament”…

Aligning Students’ Actions and Values Through the Conscious Capitalism Simulation

Many students care deeply about ethics and sustainability—but do their business decisions reflect those values? Learn how a business simulation can reveal disconnects, spark reflection, and help bridge the gap between belief and behavior.
Continue reading “Aligning Students’ Actions and Values Through the Conscious Capitalism Simulation”…

Case Study: Business Simulations Give Engineering Students a New Perspective

Engineering students often master the technical side—but what about the business impact of their work? This case study shows how a professor used simulation to build strategic awareness, cross-functional insight, and real-world readiness.
Continue reading “Case Study: Business Simulations Give Engineering Students a New Perspective”…
Text says: Conscious Capitalism at University of Toronto. Image: A laptop with a screenshot of a store in the Conscious Capitalism Simulation

Conscious Capitalism ‘Gets It Done’ at University of Toronto

Can a business simulation help MBA students lead with both profit and purpose? At the University of Toronto, the Conscious Capitalism simulation gave future business leaders a chance to apply strategy and values in a high-stakes, real-world setting.
Continue reading “Conscious Capitalism ‘Gets It Done’ at University of Toronto”…

Challenging MBAs with the Conscious Capitalism Business Simulation

What happens when MBA students take on a values-driven business challenge? In this reflection, one student shares how the Conscious Capitalism simulation tested his leadership, challenged his priorities, and brought purpose-driven strategy to life.
Continue reading “Challenging MBAs with the Conscious Capitalism Business Simulation”…

Marketplace Simulations Updates: Winter 2024

Marketplace just rolled out new levels, new Microsimulation bundles, and a cleaner student experience—plus updates to languages, game data, and the instructor dashboard. Explore what’s new in the Winter 2024 release.
Continue reading “Marketplace Simulations Updates: Winter 2024”…

Microsimulations Win Gold in Serious Play Awards

Marketplace Microsimulations just won Gold at the Serious Play Awards—recognizing their power to teach real-world business skills in short, focused bursts. See why these bite-sized simulations are earning big praise from educators and experts alike.
Continue reading “Microsimulations Win Gold in Serious Play Awards”…

Marketplace Microsimulations in Your Flipped Classroom

Flipped classrooms create more space for engagement, practice, and feedback. Marketplace Microsimulations support that model by helping students arrive prepared—so you can focus class time on applying concepts and building critical thinking skills.
Continue reading “Marketplace Microsimulations in Your Flipped Classroom”…
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Marketplace Business Simulations > Articles by: Bethany DuVal
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MARKETPLACE, MARKETPLACE LIVE, MARKETPLACE SIMULATIONS, MARKETPLACE MICROSIMULATIONS, and the Globe Design are trademarks of Ernest Cadotte and Innovative Learning Solutions, Inc., and may not be used or reproduced without permission.
Copyright 2026 Ernest Cadotte. All rights reserved.
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