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Marketplace Business Simulations

Marketplace Business Simulations

Education through experience

  • Simulations
    • Core Business Simulations
      Help students master core business concepts through engaging business games.
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      Engage students with real-world marketing challenges, whether they’re beginners or MBA students.
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      Let students apply strategic management tools in a risk-free environment.
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      Challenge students to develop winning strategies with interactive business strategy games.
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      Give students hands-on experience launching and managing a startup business.
    • Advanced Simulations
      Give students a capstone experience that challenges their decision-making at the executive level.
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      Immerse students in logistics, operations, and supply chain strategy.
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      Teach key business concepts through engaging videos and activities in short, focused modules.
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      Measure students’ career competencies with data from their simulation gameplay.
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      Create learning experiences that all students can engage with easily, equally, and independently.
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      Learn how to integrate Marketplace Simulations with your Learning Management System.
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      Pair your simulation with our optional Management of Strategy in the Marketplace textbook.
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Author: Bethany DuVal (page 2)

Text says: Conscious Capitalism at University of Toronto. Image: A laptop with a screenshot of a store in the Conscious Capitalism Simulation

Conscious Capitalism ‘Gets It Done’ at University of Toronto

Posted on: March 22, 2024 Last updated on: May 29, 2025 Written by: Bethany DuVal
Can a business simulation help MBA students lead with both profit and purpose? At the University of Toronto, the Conscious Capitalism simulation gave future business leaders a chance to apply strategy and values in a high-stakes, real-world setting.
Continue reading “Conscious Capitalism ‘Gets It Done’ at University of Toronto”…

Challenging MBAs with the Conscious Capitalism Business Simulation

Posted on: February 26, 2024 Last updated on: May 29, 2025 Written by: Bethany DuVal
What happens when MBA students take on a values-driven business challenge? In this reflection, one student shares how the Conscious Capitalism simulation tested his leadership, challenged his priorities, and brought purpose-driven strategy to life.
Continue reading “Challenging MBAs with the Conscious Capitalism Business Simulation”…

Marketplace Simulations Updates: Winter 2024

Posted on: January 30, 2024 Last updated on: June 9, 2025 Written by: Bethany DuVal
Marketplace just rolled out new levels, new Microsimulation bundles, and a cleaner student experience—plus updates to languages, game data, and the instructor dashboard. Explore what’s new in the Winter 2024 release.
Continue reading “Marketplace Simulations Updates: Winter 2024”…

Microsimulations Win Gold in Serious Play Awards

Posted on: October 12, 2023 Last updated on: June 9, 2025 Written by: Bethany DuVal
Marketplace Microsimulations just won Gold at the Serious Play Awards—recognizing their power to teach real-world business skills in short, focused bursts. See why these bite-sized simulations are earning big praise from educators and experts alike.
Continue reading “Microsimulations Win Gold in Serious Play Awards”…

Marketplace Microsimulations in Your Flipped Classroom

Posted on: August 28, 2023 Last updated on: June 16, 2025 Written by: Bethany DuVal
Flipped classrooms create more space for engagement, practice, and feedback. Marketplace Microsimulations support that model by helping students arrive prepared—so you can focus class time on applying concepts and building critical thinking skills.
Continue reading “Marketplace Microsimulations in Your Flipped Classroom”…

What Students Crave: 20 Years with Marketplace Simulations

Posted on: August 7, 2023 Last updated on: June 10, 2025 Written by: Bethany DuVal
For Ryno Senior, great teaching meant more than delivering content—it meant lighting a fire. After years of trial and error, he found that Marketplace Simulations gave his students the ownership and energy he’d been searching for.
Continue reading “What Students Crave: 20 Years with Marketplace Simulations”…

Marketplace Simulations Updates: Summer 2023

Posted on: August 2, 2023 Last updated on: May 29, 2025 Written by: Bethany DuVal
Marketplace Simulations just got better—with new simulations, a new play site domain, smoother student software, and expanded language support. Check out what’s new in the Summer 2023 update.
Continue reading “Marketplace Simulations Updates: Summer 2023”…
Text: "Sustainable Business Education in Kenya" Image: Solar panels in front of a tree in Kenya

A Professor’s Mission to Bring Conscious Capitalism to Kenya

Posted on: June 8, 2023 Last updated on: June 16, 2025 Written by: Bethany DuVal
How do you get a nation to adopt sustainable business education? Kenyan professor Dr. Teresia Kyalo has been asking this question for six years. This week, she’s flying to New York City to find answers at the PRME Global Forum.
Continue reading “A Professor’s Mission to Bring Conscious Capitalism to Kenya”…
ODLI on Air podcast cover art. A radio tower with "ODLI ON AIR" over it.

Tom Elmer: How Business Simulations Give Students a Taste of Reality

Posted on: January 27, 2023 Last updated on: May 29, 2025 Written by: Bethany DuVal
Textbooks tell students what business is like—simulations let them live it. Professor Tom Elmer shares how experiential learning helps students make tough calls, navigate uncertainty, and build real-world decision-making skills.
Continue reading “Tom Elmer: How Business Simulations Give Students a Taste of Reality”…
Three students in a row. Professor leans over one and points at her computer screen.

Time for Educators to Take the Lead on Societal Impact

Posted on: December 6, 2022 Last updated on: June 9, 2025 Written by: Bethany DuVal
Society needs more from business leaders—and it starts in the classroom. Learn how business educators can shift the focus from shareholder value to long-term impact, and why students are ready for a new kind of leadership training.
Continue reading “Time for Educators to Take the Lead on Societal Impact”…
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Marketplace Business Simulations > Articles by: Bethany DuVal
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