Tag Archives: Marketplace Business Simulations

Harvard Business Publishing Education and Marketplace Simulations Form Partnership to Expand Simulation Learning to the Higher Education Marketing Classroom

Knoxville, TN – Marketplace Simulations is pleased to announce a strategic partnership with Harvard Business Publishing (HBP). HBP will distribute three levels of marketing simulations beginning fall semester 2018. Now available to educators and students through Harvard Business Publishing are: Introduction to Marketing – Bikes Strategic Marketing – Bikes Advanced Strategic Marketing – Bikes The… Read More »

9 Reasons to Incorporate Simulation Learning into your Class this Semester

Have you thought about using simulations? Maybe you’ve seen your colleagues incorporate simulation edtech tools into their classrooms successfully. Maybe you’ve read about them online. Maybe you have so much on your plate at the start of the semester, you can’t even imagine making a big change. We’ve heard from our instructors that using simulations… Read More »

6 Reasons to Incorporate a Marketplace Microsimulation into Your Course

Are you searching for a new program that supplements your existing course material in a fun and interactive way? Instead of competing with technology, Marketplace Microsimulations allow you to embrace it and engage your students. Here are six reasons why incorporating a microsim is a great way to engage students in an experiential classroom. 1.… Read More »

Hope Springs Eternal with Simulation Learning

Discover the latest news, updates, and articles with the Marketplace Simulations seasonal newsletter. Learn about the release of our newest serious business games. Understand the pedagogy behind simulation learning and how it can impact your course. Read news and articles that influence higher education today. Click to Read More  

A Student’s Perspective – What’s It Like Taking a Class with a Business Simulation?

In a previous post, 5 Teaching Methods to Maximize the Learning Potential of Business Simulations, we outlined how to structure an entire class around a business simulation to maximize students’ learning and real-world experience. The five teaching methodologies listed in this previous post from February, are big changes from what you’d expect to see in… Read More »

Marketplace Simulations AMA Presentation

We had the pleasure of participating in another AMA (American Marketing Association) conference last month. Our team members, Martin Klima and Ernie Cadotte, joined more than 600 marketing educators and researchers who met in sunny Las Vegas to discuss the challenges facing the marketing professionals in the digital age. The conference offered an exciting combination… Read More »

Innovative Learning Solutions recently introduced the Supply Chain and Channel Management simulation into Marketplace® Live.

We would like to invite you to review the new Marketplace® Live version of the Supply Chain and Channel Management simulation. It includes: All the new Marketplace Live features (details in the ILS blog) New geographic regions Enhanced/redesigned contracts A simplified marketing module The writing and reviewing of supply chain contracts has been greatly simplified… Read More »

The Development of Soft Skills via Business Simulations

As students tackle business simulations, they enjoy the experience that comes with applying newly learned business concepts/theories in the safe environment of the classroom. However, the benefits of business simulations go beyond the application of hard skills. Such exercises are also conducive to the development of soft skills, also known as Emotional Intelligence. The highest… Read More »

Spotlight Story: New Automated Grading Tool Available for Instructors

There is a new automated grading system for instructors available in Marketplace® Live Simulations. The new system computes a grade for each team and student at the end of the exercise. The grade reflects how well the team has performed on the cumulative balanced scorecard relative to the performance of the other teams in that… Read More »