3 Projects to Teach Sustainable Marketing

Using Marketplace Simulations as a Launchpad for Sustainability Projects

Using Marketplace Simulations as a Launchpad for Sustainability Projects As instructors, we face the challenge of finding ways to bridge the gap between academia and industry. For the past few years, I’ve done this by adding a Marketplace Simulations game…

Registration Open for Latin American Entrepreneurship Tournament

Registration Open for Latin American Entrepreneurship Tournament This fall, business students across Latin America will enter a fierce competition to build the ultimate bicycle company. They’ll design brands, launch ad campaigns, oversee production, and manage finances—all inside a Marketplace Simulations…

Aligning Students’ Actions and Values Through the Conscious Capitalism Simulation

Aligning Students’ Actions and Values Through Business Simulations More than two-thirds of prospective MBA students say it’s important that they attend a school that actively supports and incorporates sustainability into the academic experience. However, those same students often struggle when…

What Are Business Simulation Games, and How Can They Help Prepare Your Students?

School can teach students a wide variety of skills. However, most of the time, they’re learning theory and concepts. That’s helpful but only if students are given the opportunity to actually apply what they’re learning. Application can help them solidify…

Challenging MBAs with the Conscious Capitalism Business Simulation

Challenging MBAs with the Conscious Capitalism Business Simulation When it comes to teaching societal impact, it’s not enough to give students the right answers. Accrediting bodies want to see that students are fully engaged with societal impact issues. How can…