Category Archives: Marketplace Live

Marketplace Live business simulation updates and product releases.

5 Teaching Methods to Maximize the Learning Potential of Business Simulations

Are you hoping to incorporate a business simulation into your course this semester, but struggling to build a pedagogy around it? Here are five proven methodologies to make the most of business simulations and reinforce your learning objectives. 1) Become a business coach Business simulations provide a unique opportunity to develop students’ critical-thinking skills. But… Read More »

Marketplace Simulations Accessibility Improvements – Q&A with Darrell Bowles

At Marketplace Simulations, we recognize the importance of accessibility in educational materials, and strive to ensure a pleasant experience for all of our users, including the disabled community. We sat down with Mr. Darrell Bowles, Assistive Technology Trainer for the Office of Disability Services at Pellissippi State Community College, to discuss accessibility in higher education.… Read More »

Important Updates to the Balanced Scorecard

Revised Financial Performance Metric We have revised the financial performance metric in the balanced scorecard. All games designed after December 27, 2017 will include the new computation. Financial performance will be based upon the average of the firm’s gross profit and net profit from operations. Historically, it has been based upon net profit from operations.… Read More »

8 Reasons to Incorporate a Simulation into Your Course in 2018

Are you on the fence about integrating a business simulation into your lesson plan for the upcoming semester? Here are eight reasons why both you and your students will benefit from using online business simulations in the new year. 1. Expose students to realistic business situations Business simulations help prepare students for decisions and situations… Read More »

Introducing Microsimulations- A New Tool to Engage Students in the Classroom

The challenge with how to engage students in the classroom is a rite of passage in higher education. Studies show that students who participate in the learning process are more focused, retain more knowledge, and are better equipped to tackle higher-level problems requiring critical thinking. Retaining students’ attention against the distractions offered by laptops and… Read More »

Continuing Our Commitment to Student Accessibility

All students can easily, equally, and independently engage with our simulations Civil rights laws have been recently updated. The law now specifically defines what it means for information and communication technology to be accessible to all. Marketplace® Simulations comply with these updated accessibility standards as outlined in the January 2017 refresh of Section 508. We… Read More »

Internet Marketing Micro Lessons – EdTech Tools

Did you know that only a select number of business schools actually have a digital marketing course in their marketing degree curriculum? To quote Albert Costill from SEJ, “According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than… Read More »

Microsimulations for Business Education

New training tool for your classroom: Microsimulations for Business Education What are the Microsimulations? Microsimulations are optional skill-and-drill exercises that students can use within a Marketplace® Live Simulation. Each exercise takes between 10 to 25 minutes to complete. What is the purpose of the Microsimulations? Over the years, our simulations have been able to provide… Read More »

Enhancements – Coaching Assistant Tool

Coaching Assistant Tool What is it? The Coaching Assistant Tool guides instructors to key coaching points for each team in one dashboard. The Coaching Assistant generates specific coaching points for each team based on their current quarter decision. It also acts as a debriefing dashboard for discussing the previous quarters’ results. How does it work? Instructors have the… Read More »

Marketplace Simulations AMA Presentation

We had the pleasure of participating in another AMA (American Marketing Association) conference last month. Our team members, Martin Klima and Ernie Cadotte, joined more than 600 marketing educators and researchers who met in sunny Las Vegas to discuss the challenges facing the marketing professionals in the digital age. The conference offered an exciting combination… Read More »