Extended International Corporate Management

Extended International Corporate Management

As the name suggests, this business simulation is the extended version of the International Corporate Management simulation. You can set it up to run for 9 to 12 decision rounds or quarters. The decision content is identical to the International Corporate Management simulation, but certain operating expenses are higher to extend the start up phase of the business and to keep the exercise challenging over a longer period of time

The R&D projects to develop new technologies are also more expensive and more spread out throughout the business simulation exercise. The decision whether to use this simulation or its shorter counterpart is usually based on how many decision rounds are desired in order to fit the format of the course.


This business simulation will provide your students with a profound understanding of the entire business enterprise in the international market environment. The simulation will challenges your students to make tough decisions in:

  • Advanced Marketing
  • Product Development
  • Sales
  • Advanced Manufacturing
  • Quality Control
  • Human Resource Management
  • e-Commerce
  • Accounting
  • Finance
  • Business Partner Negotiations
  • Financial Analysis


Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets.

Target Courses

  • Integrative business courses.
  • International business courses.
players playing

Time Frame

9 to 12 decision rounds, with each round taking 4 to 4½ hours per student.


Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.

Play Options

Your students can compete against their peers.


English, Brazilian Portuguese, and Polish – “Play against Peers” version