Conscious Capitalism Bikes


Conscious Capitalism® – Bikes

Develop leaders who build the sustainable businesses of the future, benefiting all stakeholders.

A collaborative effort between Conscious Capitalism®, Inc and the makers of Marketplace simulations.

The simulation challenges students to choose between the path of least resistance or working hard to build a conscious business. Players must consider all the firm’s stakeholders and deal with ethical, environmental, and sustainability issues while having the usual management challenges of running a business.   

Students act as executive teams making realistic business decisions in the context of a whole enterprise. Each decision round played builds upon knowledge retained from the previous round. Learning content is presented at the exact moments when it is needed for decisions in order to increase retention and get students playing sooner. 

Students learn to interpret market feedback, analyze competitors’ moves, and make quick adjustments to their strategy. Marketplace Microsimulations available at critical points during the exercise cover select business concepts in more depth to ensure that students master the course material. Conscious Capitalism is available with two different product storylines, personal computers and our new 3D-printed bike scenario. *Language available in Bike edition.

Typical courses

Entrepreneurship, corporate governance, and capstone business courses

Educational level / Class size

Ideal for small to large classes of third or fourth year undergraduates or MBAs

Decision rounds

6 decision rounds of 2-3 hours


English*, Spanish*, Polish, Korean, Russian

Lead Like a Conscious Entrepreneur

Business Strategy

Formulate a socially, environmentally, and ethically responsible business strategy to profitably serve up to 3 market segments.

Product Marketing

Analyze broad market data to create bicycles from a wide set of components, then price and promote them for the targeted segments. Plan R&D to balance customer needs, profit, and sustainability.

Sales Channel

In up to 4 markets, manage a sales strategy with traditional and internet channels based on market potential and resources. Hire and train sales staff to develop demand.

Sustainable Production

Project demand and set up just-in-time production. Invest in quality and system improvements to positively impact customers, employees, and the environment.

Human Resources

Recruit the best sales force and production workers with competitive compensation packages. Build programs to empower and involve employees to maximize productivity.

Financial Management

Utilize financial statements and projections, and manage debt and equity to build a profitable firm. Discover that to benefit all stakeholders a business must be successful, and benefiting all stakeholders leads to a successful business.

Conscious Entrepreneurship

Explore the costs and benefits of corporate social responsibility within a startup. Simultaneously consider the owners, employees, customers, community, and environment to create greater business value.

Explore this simulation with a quick demo.

Realistic Experience

Student teams start up new businesses and compete in a simulated market. They are challenged to develop a niche market based on newly available technology.

Your students study industry data and formulate a business strategy. They produce and sell products, gaining experience by testing ideas and learning from the results.

Learning content is gradually and purposefully added as the market evolves. Based on customer feedback, competitor analysis, and financial reports, students manage their strategy in a dynamic, competitive environment.

Balanced Scorecard Metrics

To ensure that students learn to manage all aspects of Conscious Capitalism, a Balanced Scorecard is used to evaluate team performance.

  • Financial performance
  • Market performance
  • Marketing effectiveness
  • HR management
  • Manufacturing productivity
  • Creation of wealth
  • Investment in the firm’s future
  • Asset management
  • Financial risk
  • Reputation
  • CC summary report

Class Size Options

Play Against Classmates

Because students compete against their classmates, all teams advance through the game in sync. The friendly rivalry creates a stimulating and engaging experience.

Ideal for small to large classes of third or fourth year undergraduates or MBAs.

Teams of 4-5 students work well. Playing in teams cultivates soft skills such as leadership and communication.

Play Against the Computer

Teams compete against the computer and progress at their own pace, which is great for classes needing low overhead.

Ideal for small to large classes of third or fourth year undergraduates.

Teams of 4-5 students work well. But students can play individually, eliminating the need to arrange teams, which may be impractical in large classes.

Engaging Storyline

Challenge your students to develop a new, niche market using an advanced 3D printing technology to build carbon fiber bike frames. The new bikes are strong, lightweight, and can be custom tailored for each rider. Bikes can be built to demand, eliminating most of the inventory that would otherwise be held, and reducing distribution costs. The new bikes promise to create a brand new market opportunity. Will your students reshape the bike industry?

Not sure if Conscious Capitalism® is right for you?

Compare our other simulations for Entrepreneurship courses.

Why Choose Marketplace?

Turnkey Solution

Comprehensive tools to setup, monitor, and grade. Student work is self-guided with built-in instruction based upon a sound teaching methodology refined over 30 years.

Easy to Access

Cloud-based, works on any common Internet browser and operating system. Meets the WCAG 2.0 AA accessibility requirements.

Support 7 Days a Week

Our responsive staff provide comprehensive support by phone, email, or web-conferencing to ensure that you and your students get the most out of Marketplace.

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