Top 10% Worldwide
This badge is awarded to members of a team whose score falls in the top 10% of teams worldwide for each simulation.
What is a Marketplace simulation?
Marketplace is an educational game that provides learners with a simulated business environment in which participants use their business knowledge and gain realistic experience. Students apply the theory from business courses in practical business situations, thus developing business acumen and critical workplace skills.
What do learners do in the simulation that develops business skills?
While playing Marketplace, teams start up and manage their own business division or company. Players build product portfolios, advertising campaigns, and distribution channels using evolving analytics data. They manage demand, sales, operations, and finances in a realistic game-world with limited resources. To succeed, students must build customer-focused businesses and stay ahead of the competition.
Marketplace simulations assess performance with the Balanced Scorecard, a managerial tool widely used in business. Players learn that to maximize their company’s performance, they must balance financial success, customer satisfaction, operational efficiency, and employee satisfaction.
What does it take to rank in the top 10% of players worldwide?
Tens of thousands of students play Marketplace simulations worldwide. Placing in the top 10% of all teams that have played a given simulation over many years is an achievement that reflects an extraordinary level of business acumen and work ethic. A team must successfully execute a complete business strategy in an evolving market using evidence-based decision making. This requires synthesizing data from various departments of the simulated company, savvy resource-leveraging, and mastery of the integration and application of concepts from different facets of business. The holder of this badge demonstrated perseverance, agility, problem-solving skills, analytical reasoning, and a sound understanding of key business concepts.
Teams that perform within the top 10% have proven business acumen.
Who is Marketplace Simulations?
Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs. Marketplace Simulations allow learners to experiment with business strategies, test ideas, and experience the consequences of their actions in a virtual business environment. As players apply business theory to make strategic and tactical business decisions, they develop skills critical to succeed in today’s business world. Marketplace is available for many skill levels and business disciplines, and used by tens of thousands of students in learning programs worldwide.