Welcome to Marketplace Simulations
Choose from our full line of business simulations
Marketplace is a family of over 30 business simulations with different levels of difficulty and disciplinary emphasis, each designed for specific marketing or business courses.
Built upon a sound teaching methodology refined over 30 years
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Marketing Simulations
Let your students experiment with marketing strategies in an engaging game-like exercise. They launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. Learning content is gradually and purposefully introduced as the market evolves.Learn more
Core Business Simulations
Let your students experiment with business strategies in an engaging game-like exercise. They launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. Learning content is gradually and purposefully introduced as the market evolves. Learn more
Entrepreneurship Simulations
Let your students experiment with entrepreneurship strategies in an engaging game-like exercise. They launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. Learning content is gradually and purposefully introduced as the market evolves. Learn more
Operations Management and Supply Chain Simulations
Let your students practice the key concepts of supply chain and channel management in an engaging game-like exercise. Your students will devise and execute a supply chain strategy with the goal of building a successful and profitable company. In our supply chain simulations, they will form business relationships, negotiate with business partners, and learn to deal with uncertainty as they manage their company in a highly competitive environment. Learn more
Easy to use
Quick to set up, easy to monitor student performance, automated grading. Student work is self-guided by an intuitive interface with built-in instruction and a Balanced Scorecard for management by the numbers.
Easy to Access
Cloud-based, works on any common Internet browser and operating system. Meets the WCAG 2.0 AA accessibility requirements
Ideal for Online Courses
Less expensive, minimum work, self-contained exercise. Requires minimal instructor involvement, which makes this simulation ideal for large online courses or distance learning.
Support 7 days a Week
Our responsive staff provide comprehensive support by phone, email, or web-conferencing to ensure that you and your students get the most out of Marketplace.