Choose from our full line of business simulations

Marketplace is a family of over 30 business simulations with different levels of difficulty and disciplinary emphasis, each designed for specific marketing or business courses.



Help Me Choose
a Simulation

 

Storyline

Each of our marketing and business simulations take students through the story of a new company or marketing division. Students act as the executive team, analyze market research, form an overall business strategy, and make strategic and tactical business decisions. As the simulation progresses, it gradually introduces new concepts and decisions.

Students learn to interpret market feedback, analyze competitors’ moves, and make quick adjustments to their strategy. Microsimulations presented at critical points during the exercise cover crucial business concepts in more depth to ensure that students master the course material. The simulations are available with two different product storylines, 3D-printed bikes and microcomputers.

Our simulations range in topic and complexity. With over 30 simulations, we’re sure to have the right fit for your class.

Play options

All of our simulations are available in the "play against peers" option. Whether your students play the simulation individually or as part of a team, this setup allows them to compete against other classmates.

A few of our simulations also offer the "play against computer-generated competitors" option. In this setup, each student or team will compete against the same set of computer-generated firms, rather than against their peers. This set up works particularly well for larger classes. The "compete against computer" option is available only for introductory simulations and a few intermediate-level simulations.

Introduction to Business

 
Business Primer
Introductory business courses
 
Business Fundamentals
Introductory business courses
 
Introduction to Business and Strategy
First course in business, strategy and/or business policy courses
 
Introduction to Accounting and Finance
Introductory courses in accounting

 

Marketing Simulations

 
Introduction to Marketing - Bikes
Marketing principles and introductory marketing courses
 
Strategic Marketing - Bikes
Marketing strategy, marketing management and capstone marketing courses
 
Advanced Strategic Marketing - Bikes
Marketing strategy, marketing management and capstone marketing courses

 

Management, Strategy, and New Venture Simulations

 
Strategic Management - Bikes
Strategic management courses
 
Venture Strategy - Bikes
New ventures, business policy, entrepreneurship, capstone business courses
 
Strategy and Business Policy
Capstone course in business or a course with a heavy strategy component.
 
Business Management
Marketing Management, New Ventures, Capstone Marketing and Capstone business courses
 
Conscious Capitalism
Integrative business courses with a focus on business ethics or corporate governance

 

Capstone Simulations

 
Integrated Business Management
Integrative business courses
 
Extended Integrated Business Management
Integrative business courses in which more than 8 decision rounds are desired
 
Strategic Corporate Management
Integrative business courses
 
Extended Strategic Corporate Management
Integrative business courses in which more than 8 decision rounds are desired
 
International Corporate Management
Integrative business courses, international business courses
 
Extended International Corporate Management
Integrative business courses, international business courses in which more than 8 decision rounds are desired
 
International Corporate Management with Outsourcing
Integrated business courses at the MBA and EMBA level
 

 

Supply Chain and Channel Management Simulations

 
Fundamentals of Supply Chain Management
Supply chain (logistics) and channels courses.
 
Fundamentals of Channel Management
Channel management and logistics courses
 
Operations Management
Operations management courses
 
Xtreme Supply Chain Management
Most advanced supply chain (logistics) courses
 
Supply Chain and Channel Management
Advanced supply chain (logistics) and channels courses at either the undergraduate or graduate level

 

Strategy Simulations

 
Introduction to Business and Strategy
First course in business, strategy and/or business policy courses
 
Strategy and Business Policy
Capstone course in business or a course with a heavy strategy component.
 
Advanced Strategic Corporate Management
Integrative business courses at the MBA and EMBA level with a strong strategy element

 

Entrepreneurship and New Ventures Simulations

 
Introduction to Business and Strategy
First course in business, strategy and/or business policy courses
 
Venture Strategy - Bikes
New ventures, business policy, entrepreneurship, capstone business courses
 
Conscious Capitalism
Integrative business courses with a focus on business ethics or corporate governance
 
International Corporate Management
Integrative business courses, international business courses

 

 

 

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