Integrated Business Management

Integrated Business Management


The Integrated Business Management simulation provides your students with a profound understanding of the entire business enterprise in the global market environment. This business simulation challenges your students to make tough decisions in:

  • Advanced Marketing
  • Product Development
  • Advanced Manufacturing
  • Accounting
  • Finance
  • Quality Control
  • Business Partner Negotiations
  • Financial Analysis


In the Integrated Business Management simulation, your students are provided with the seed capital to start up their business. They build a production facility, open stores, hire workers, design brands and advertising campaigns. They will deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. This simulation is available in two product storylines, 3D-printed bikes or our classic personal computers scenario.

Target Courses

Integrative business courses

players playing

Time Frame

8 decision rounds, with each round taking 3 to 3½ hours per student.


Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.

Play Options

Your students can compete against their peers.