Extended Integrated Business Management

Extended Integrated Business Management

As the name suggests, this simulation is the extended version of the Integrated Business Management simulation. You can set it up to run for 9 to 12 decision rounds or quarters. The decision content is identical to the Integrated Business Management simulation, but certain operating expenses are higher to extend the start up phase of the business and to keep the exercise challenging over a longer period of time

The R&D projects to develop new technologies are also more expensive and more spread out throughout the business simulation exercise. The decision whether to use this game or its shorter counterpart is usually based on how many decision rounds are desired in order to fit the format of the course.


The Integrated Business Management simulation provides your students with a profound understanding of the entire business enterprise in the global market environment. This business simulation challenges your students to make tough decisions in:

  • Advanced Marketing
  • Product Development
  • Advanced Manufacturing
  • Accounting
  • Finance
  • Quality Control
  • Business Partner Negotiations
  • Financial Analysis


In the Extended Integrated Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open sales offices, hire workers, design brands and advertising campaigns. They will deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third years of business.

Target Courses

Integrative business courses

players playing

Time Frame

9 to 12 decision rounds, with each round taking 3 to 3½ hours per student.


Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.

Play Options

Your students can compete against their peers.