Perfect for upper undergraduates and MBAs
Six decision rounds, 1.5–2 hours each
Play against classmates or computer
Small to large class size
Available in English
E-Commerce Business Strategy Simulation
Let students taste the full complexity of e-commerce. In this cross-functional business simulation, your students will start web-based bicycle companies. Over six quarters, they’ll make strategic plans, design brands, implement marketing campaigns, open sales channels, manage manufacturing, and more.
Students gain practical experience as they work to draw in organic traffic and optimize paid ad bidding strategies. They’ll also set social media marketing strategies and implement customer experience innovations to provide a smooth shopping experience. Just like the real world, they’ll need a savvy strategy to rank #1 in the search engines and their customer’s hearts.
Online Marketing Microsimulations
Our Online Marketing Microsimulations are 25-minute, individual exercises. Students can play each one as many times as they need to master each concept.
Fundamentals of Online Marketing coaches students as they help a small business owner increase visitors to their website and turn those visitors into leads. They’ll learn about search engine rankings, web analytics, bounce rates, and the web sales funnel.
Online Paid Advertising lets students experiment with paid internet advertising and pay-per-click campaigns. They’ll learn about impressions, cost-per-click, click-through-rates, and landing pages.
It’s the Full Package for E-Commerce Learning!
Give your students the complete online sales and marketing experience. Our E-Commerce Simulation Bundle gives students the targeted skills they need to land a job or start their own online business.
Your Students Will Learn:
Start and run a new e-commerce venture. Respond to customer needs and pivot your strategy to meet changing market conditions.
Use web optimization tactics to increase visitors, create leads, and give customers the best buying experience possible.
Search Engine Marketing
Build cost-per-click ads and bid on keywords to draw in new leads. Use quarterly reports to refine your marketing plan and achieve the top ranking.
Develop, price, and promote a portfolio of brands based on segment needs, market size, price sensitivity, and evolving market feedback.
Project demand, set up production and invest in capacity expansions. Minimize lost sales, excess capacity, and production costs.
Sales Channel Management
Manage a sales strategy entirely online or combine your web sales center with brick-and-mortar storefronts as your company grows.
Compensation & Benefits
Create competitive packages to stimulate employee motivation and productivity. Use data to determine which benefits will carry the most weight.
Analyze financial statements, profitability reports, and industry financial ratios to manage cash and profits.
Give students the skills to start their own e-commerce ventures.
We Make Teaching Easy
The E-Commerce Simulation Bundle includes a full package of teaching tools to simplify coaching, assessments, and answering student questions. We never charge extra for first-class support.
- Bundled support materials get you started quickly.
- Live reports monitor each student’s performance.
- Automated coaching assistance analyzes student decisions and generates discussion points.
- Optional assessments and automated grading keep students on track.
- Our support team is available 7 days a week for you and your students.
I always get the right information at the right time—with virtually no delay between asking the question and getting an answer. It makes me look like a superstar with my students.”Minet Schindehutte, Syracuse University
Thanks to the extensive feedback tools in the simulation, the students were able to figure out their mistakes in real-time and after the fact … without my intervention.”Krishna Erramilli, Illinois Institute of Technology