Business Primer – PC Edition

Business Primer – PC Edition

The Business Primer – PC Edition simulation covers all the fundamentals of business. It hits upon the essence of each business discipline without getting bogged down in the details. Business Primer will give your students a taste of business, something to excite them about choosing business as a major.

Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the business management fundamentals.

Business Primer is similar to our Business Fundamentals simulation but it features a simpler marketing module and also slightly simpler manufacturing module.


  • Marketing (simple brand selection, instead of brand design)
  • Distribution
  • Sales
  • Human Resources
  • Manufacturing
  • Finance and Accounting


In the Business Primer simulation, your students are provided with the seed capital to start up their business. They will have limited financial resources and complete accounting responsibility. They will build a factory, open sales offices, hire sales staff, select a product portfolio and advertising budget. They will prepare demand projections, set the production capacity and decide which brands to produce. As the exercise progresses, they can introduce improved products with new technology, expand their distribution and production capacity in order to maximize their performance.

Target Courses

Marketing Strategy, Marketing Management and Capstone Marketing courses.

players playing

Time Frame

4 rounds, each round taking 30 to 45 min per student.


Grading is based on the balanced scorecard that measures all aspects of the business.

Play Options

Your students can compete against their peers or against computer-generated competitors.

The “play against computer” option allows each student to work at his or her own pace and there is no need to coordinate the progress of all of the students.


English, Russian, Spanish, Korean  – (“Play against Peers” option)

English, Russian, Spanish, Korean – (“Play against Computer”)