Simulation Demo: Conscious Capitalism - Bikes

The Conscious Capitalism Bikes simulation challenges students to operate a conscious business in contrast to the traditional profit-maximizing business paradigm.

Students must consider all of the firm's stakeholders, including customers, stockholders, employees, suppliers, and the community. Students will deal with ethical, environmental and sustainability issues, in addition to the usual management challenges of running a business. The game is set for 6 quarters or decision rounds, with each round taking 2 to 3 hours to complete.