Why use Marketplace Live?

"Almost 100% of the comments made on instructor evaluations regarding the Marketplace business simulations have been positive and some students have inquired about playing the simulation game again. I strongly recommend trying the Marketplace business game series."
-- Michael T. Elliott, Associate Prof. of Marketing

Everything to get you started

Get access to free instructor materials containing ready to use handouts, lectures, presentations, sample syllabus, coaching tips, grading guidelines, test banks and more.

Take advantage of pre-played sample simulation games to get familiar with the simulation content. Play a free evaluation game and get a taste of what your students will experience. Or schedule a personal tour and one of our product specialists will get you up to speed over the phone.

To learn how to make the most out of simulations in learning, join one of our free Train-the-Trainers workshops.

Ease of use

Marketplace Live is a web-based application, which you and your students can access from any computer or tablet with Internet connection without the need for downloads or installation. Easy to use interface guides your students every step of the way. A comprehensive help file system ensures that the information your students need is always only a click away. The Marketplace support center handles the mechanics of running the simulation so you can focus on teaching.

Automated grading

Marketplace Live comes with an automated grading feature which is based on the teams’ cumulative balanced scorecard results in the simulation. As an instructor, you can pick from three levels of grading difficulty; Easy, Intermediate, and Difficult. You can further manually adjust the grades on a student or team basis.

Real time team collaboration

With the chat, email, and teamwork monitor built directly into the student software, Marketplace Live business simulations make online collaboration easy and enjoyable.

Free support when you need it

Our experienced support team is available to answer your and your students’ questions via e-mail or phone any day of the week. Our instructors benefit from a 24/7 emergency support.

Peer evaluations

Throughout the simulation exercise, you can choose to administer online peer evaluation surveys. You will receive summary reports for each student and each section of the evaluation. You can also release the results of peer evaluations to your students.

Bundled electronic textbook

You can order an electronic copy of the Cadotte and Bruce textbook, The Management of Strategy in the Marketplace for your students when you submit the request for your business simulation game. The textbook will be available to your students in a pdf format directly from the student site. You can customize the textbook by selecting the chapters to include. Even with the full set of chapters, the simulation and the e-Textbook bundle will cost less than a typical printed textbook alone. And, you save a bunch of trees.

Assurance of learning

The Association to Advance Collegiate Schools of Business (AACSB) requires that business schools specify their learning objectives and measure how well they are meeting these objectives. Our business simulations offer a number of assessment tools that address these requirements. They are designed to gauge students' progress and learning during the simulation and to help you enhance the educational outcomes of the exercise.

Learn more about Assurance of Learning

Simulations for specific courses

Marketplace Live is a family of business simulation games tailored to specific marketing and business courses. Choosing a simulation from different vendors for each of the courses you teach requires you to take the extra time to get familiar with several different products. While each Marketplace Live simulation offers different content, they all share the same standard design, so once you get acquainted with one, you easily learn others.

Realistic business situations

In Marketplace Live, marketing and business students deal with decisions and situations that are commonly encountered in real-life business. This strategic and deeply tactical exercise challenges your students to collaborate, communicate and adapt to the unexpected. 3D visualization allows them to grasp the key business concepts quicker and better understand the results of their actions. Visually rich decision screens allow them to touch and feel the products they design and introduce to the market. And while all business information is still presented in a traditional form, the added layer of video elements plays out the consequences of students' actions as life-like situations. These resonate with students on a more personal level, which greatly increases knowledge retention.

Integration of functional disciplines

Marketplace Live simulations expose your students to all the functional disciplines of business. Your students deal with the interplay between marketing, operations, finance, accounting and team management. They see how their decisions and actions affect the performance of others within the company and the entire organization. They learn to understand the linkages among the functional areas of business. Marketplace Live exercise helps your students grasp the big picture of how business operates, while providing enough detail to help them understand the nuances of marketing, operations, finances, accounting and management.

Linking each decision to the firm's cash flow and financial performance enables the students to see and feel the financial implications of their actions. This results in a greater financial accountability and an in-depth understanding of the business enterprise as a whole. When your students finish the exercise, they feel there is a sharp increase in their level of confidence gained through new knowledge and experience.

Effective learning strategy

Rather than start in the middle of the story with a mature firm, the business simulation uses a new venture situation. Your students gradually build the business and the simulation introduces new issues as they become relevant. This approach makes the logic of business practices more intuitive. Each decision period presents a dominant set of decisions. In several rounds, students evaluate the market opportunity, choose a business strategy, evaluate the tactical options and make a series of decisions with profitability in mind. Each period's activities build upon the prior content so that there is considerable repetition. Business activities such as cash flow planning, value creation in product design, production scheduling, profitability analysis, and strategic planning and management require repetitive exercise in order to set them into your students' natural thinking.

Sound teaching methodology

The teaching methodology of Marketplace Live business simulations has been developed by Dr. Ernest Cadotte, professor of Marketing at the University of Tennessee. Dr. Cadotte worked with a dozen of international faculty to create a robust simulation model that covers the essence of every functional area of business and their interconnectedness with maximum realism. The simulation model used in Marketplace Live has been refined for over 25 years. It is one of the most sophisticated business simulation models available today.

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