Capstone Simulations for Advanced Management and Strategy Courses

What is Marketplace Live?

Marketplace Live screenshot of brand design workspace

A family of visually rich, web-based simulations
An award-winning experiential learning tool

Let your students experiment with entrepreneurship strategies in an engaging game-like exercise. They launch new products to the market and manage the entire product life cycle, from introduction to growth to maturity. Learning content is gradually and purposefully introduced as the market evolves.

Available Simulations for Advanced Management and Strategy

Strategic Corporate Management
Integrative business courses
International Corporate Management
Integrative business courses, international business courses
Advanced Strategic Corporate Management
Integrative business courses at the MBA and EMBA level with a strong strategy element
International Corporate Management with Outsourcing
Integrated business courses at the MBA and EMBA level


Key Differences

Simulations Strategic Corporate Management International Corporate Management Advanced Strategic Corporate Management International Corporate Management w/Real-Time Economic Conditions International Corporate Management w/ Outsourcing
Description Provides a deep understanding of the entire business enterprise in the global market. Students must deal with complex strategic and tactical issues across all functional areas. This is a well-rounded management and strategy simulation that can provide a good challenge at all levels. Builds on Strategic Corporate Management except that it boasts one additional challenge, the interjection of evolving international issues (political challenges and exchange rates considerations). Combines the breadth of International Corporate Management with formal strategic planning templates based on the OST (objective-strategy-tactic) mental framework. Based on International Corporate Management but with real exchange rates, economic conditions, and industry news. Hedging and speculative investments in foreign currencies are available to respond to real-life economic uncertainties. Builds on International Corporate Management, adding advanced supply chain options, including outsourcing and complex negotiation. This is the most advanced simulation available.
Typical courses Capstone, integrative business courses
Educational level Advanced undergraduates; MBA / EMBA‘s MBA and Executive MBA students, undergraduate honor students MBA and Executive MBA students
Decision rounds 8 to 12 decision rounds of 4 to 5 hours, 8 decision rounds are recommended.  8 decision rounds of 4 to 5 hours Up to 12 rounds (8 recommended) of 4 to 5 hours
Class size 20 to 40 students. The optimal game size is 4-6 teams of 4-5 students, up to 8 teams are possible. Parallel games work well with larger classes – as many as 20 games of 25 students have been played simultaneously.
Languages English, Spanish English, Polish, Portuguese (Brazil)  English

Core Content

Marketing Develop, price, and promote a portfolio of brands to targeted market segments. Advanced options include 5 diverse segments, refined needs and wants, more brand features, and extensive ad design and media options with evolving market preferences.
Sales Create global expansion strategy based on market potential, costs, and available resources. Advanced options include more sales outlets, regions, and channels, plus options to incentivize sales people.
Manufacturing Project demand, schedule production, and invest in capacity expansions. Manage inventory, lost sales, and excess capacity. Advanced decisions include target and replenishment points, changeover issues, and quality control. Decisions are substantially impacted by marketing and sales channel decisions.
Accounting/Finance Review detailed financial statements, brand profitability reports, and industry financial ratios in order to manage operations. Advanced decisions include extended financial planning and capital structure decisions (equity and debt management).
Human Resources Create compensation packages, including employee benefits that affect employee productivity at a regional level.
Business Negotiations Negotiate R&D license agreements.
Entrepreneurship Start up and run a new venture. Students face new issues, decisions and information as they naturally unfold over the life-cycle of a company/product. A pitch to outside investors is encouraged for a stimulating and highly realistic challenge.
Instructor Involvement Instructor-student interaction is strongly recommended because of the depth and breadth of the decisions and the sophistication of the student participants. A variety of presentations, coaching tips, and exercises are provided. To keep the focus on theory and practice, all simulations are designed to be self-study exercises. Student work is self-guided with an intuitive interface, lectures, contextualizing videos, and detailed help files. A Balanced Scorecard is used for student feedback, management by the numbers, and grading.

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