Marketplace® simulations are a family of business simulations for undergraduate, graduate
and executive level business courses. Used by over 400,000 students through 650 business
schools and 200 corporations
in 55 countries worldwide, Marketplace simulations deliver a realistic hands-on learning
experience. The simulations are designed to fit both the distance learning and the classroom
Marketplace simulations are fully web-based, so there is no software to install and no hassles
to administer it. We run the simulation for you and let you do the teaching
-- hundreds of business
school teachers like yourself are loving it!
Marketplace simulations range from simpler marketing
games for introductory courses on the undergraduate level, to mid-level
games for the capstone marketing strategy or new venture courses, to complex
games designed for the integrative courses on the undergraduate, MBA and EMBA
Two of our most popular introductory-level simulations are Introduction
to Marketing and Strategic
Strategy and Business
Management are favorite mid-level simulation choices.
International Corporate Management and Supply
Chain & Channel Management simulations are leading the way in our most
Marketplace is the proud holder of a Silver Award for Excellence in Technology and a Gold Award for Excellence in E-Learning.