This business simulation focuses on operations management and advanced manufacturing within the context of a fully integrated organization. Your students learn all of the fundamentals of a modern manufacturing system, including demand forecasting, production scheduling, changeover, and quality control. They are responsible for the setup of a lean and reliable pull manufacturing operation.
This business simulation game provides your students with the experience of managing the operations of a fully integrated firm. Marketing, sales channel, accounting, and finance decisions are simplified while operations management is deeply explored.
Your students are provided with the seed capital to start up a new company. They will become either suppliers or resellers in the microcomputer industry. As a reseller, they must find suppliers who can produce the goods they wish to sell to the end user market. Suppliers must approach resellers to become their sources of supply. Your students will experience the complicated process of building relationships and putting channels in place. The business simulation provides a full set of supply-chain options, allowing students to make investments to speed up and better coordinate the exchanges between business partners. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties.
As the exercise unfolds, the suppliers will make tactical decisions such as choosing a plant location, building a factory and scheduling production to supply products for one or more resellers. They will strive to optimize their production process, increase contract fulfillment and improve quality and reliability of the products they produce. Resellers will select a product portfolio and advertising budget, open up distribution channels and experiment with marketing campaigns to stimulate demand. The quality of the supply chain relationship between the student teams will be the critical element determining each team’s performance in the game.
4 decision rounds, with each round taking 60 to 120 minutes hours per student
Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, manufacturing productivity, financial risk, asset management, preparedness for the future and wealth.
Your students can compete against their peers.