International Corporate Management
The International Corporate Management simulation challenges students to make tough decisions in the areas of:
- Advanced Marketing
- Product Development
- Advanced Manufacturing
- Quality Control
- Human Resource Management
- Business Partner Negotiations
- Financial Analysis
Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets.
- Integrative business courses
- International business courses
8 decision rounds, with each round taking 4 to 4½ hours per student.
For a longer exercise you may consider the extended version of this level with up to 12 rounds.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.
The students can compete against their peers.
English and Polish - "Play against Peers" version