This business game exposes your students to all the aspects of business including:
- Product Development
- Fundamentals of Manufacturing
- Fundamentals of Finance
- Financial Analysis
- Business Partner Negotiations
- Human Resource Management
In the Venture Strategy simulation, your students are provided with the seed capital to start up their new venture. They have limited financial resources and complete accounting responsibility. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their business performance.
- New ventures
- Business policy
- Capstone business courses.
6 rounds, with each round taking 1½ to 2 hours per student.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.
Your students can compete against their peers or against computer-generated competitors.
The "play against computer" option allows everyone to work at his or her own pace and there is no need to coordinate the progress of all of the students.
English, Spanish, Lithuanian, Brazilian-Portuguese, Korean, Polish, Chinese(simplified), and German - "Play against Peers" option
English, Spanish, Lithuanian, Brazilian-Portuguese, Korean, Polish, Chinese(simplified), and German - “Play against computer” option
Read Dr. Ernest R. Cadotte's chapter from the Annals of Entrepreneurship Education and Pedagogy.