Strategy and Business Policy - Bikes
Your students will work within a multifunctional business setting where they start up and manage a new venture. They will be responsible for managing all of their business’ functional areas such as:
- sales and distribution
- human resource management
- accounting and finance
- strategic planning
Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a production facility, open stores and launch a web site, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance.
Capstone course in business or a course with a heavy strategy component.
6 rounds – with each round taking 2 to 2½ hours per student.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.
Your students can compete against their peers.