Extended Strategic Corporate Management

As the name suggests, this business simulation is the extended version of the Strategic Corporate Management simulation. You can set it up to run for 9 to 12 decision rounds or quarters. The decision content is identical to the Strategic Corporate Management simulation, but certain operating expenses are higher to extend the start up phase of the business and to keep the exercise challenging over

longer period of time. The R&D projects to develop new technologies are also more expensive and more spread out throughout the business simulation exercise. The decision whether to use this business game or its shorter counterpart is usually based on how many decision rounds are desired in order to fit the format of the course.

Content

This business simulation provides the participant with a profound understanding of the entire business enterprise in the global market environment. The simulation challenges students to make tough decisions in:

Accounting
Finance
Advanced Marketing
Advanced Manufacturing
Quality Control
Human Resource Management
e-Commerce
Business Partner Negotiations
Financial Analysis

Storyline

In the Extended Strategic Corporate Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business.

Target courses

Integrative business courses.

Time frame

9 to 12 decision rounds, with each round taking 3½ to 4 hours per student.

Grading

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.