Extended Integrated Business Management Demo Module

Simulation Demo: Integrated Business Management

The Integrated Business Management simulation is designed for integrative business courses. It provides participants with a profound understanding of the entire business enterprise within a global market environment.

The decision content includes marketing, product development, sales force management, finance, accounting, manufacturing and quality management. The game is set for 9 to 12 quarters or decision rounds, with each round taking 3 to 3 1/2 hours to complete.


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