Venture Strategy Bikes
This business game exposes your students to all the aspects of entrepreneurship including:
- Strategic Planning and Management
- Brand Design
- Ad design & Media Placement
- Internet Marketing
- Sales Force Management
- Human Resources
- Cash Flow
- Pitching to Investors
- Learning to pivot in response to market surprises
In the Venture Strategy Bikes simulation, your students provide the seed capital to start-up an innovative new product line. Your class will be tasked to develop a new, niche market - 3D printed, carbon fiber bikes. These bikes are light, strong, and very affordable. And, they can be customized to each customer’s physical and performance requirements.
Another game changer is that 3D printers enable made-to-order production. Therefore, there is no need to hold inventory anywhere in the supply chain, and the costs to finance and store it are eliminated. Your students will have limited financial resources and complete accounting responsibility. They will design brands, as well as advertising and internet marketing campaigns. They will open up distribution channels and build a production facility. They hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After a test marketing phase, your students can pitch to outside investor for additional funding. They can invest this money in new R&D to bring out improved products and expand their distribution and production capacity in order to maximize their business performance.
- New ventures
- Business Policy
- Capstone business courses.
6 rounds, with each round taking about 2 hours per student.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.
Your students can compete against their peers or against the computer.
English and French. More languages available in the Personal Computers edition
Read Dr. Ernest R. Cadotte's chapter from the Annals of Entrepreneurship Education and Pedagogy.