Business management

Business Management

The Business Management simulation is designed for Marketing Management, New Venture, Capstone Marketing, and Capstone business courses. It exposes the participant to all the aspects of business.

Content

The Business Management simulation exposes the participant to all the aspects of business. It will challenge your students to make tough decisions in:

  • Marketing
  • Product development
  • Manufacturing
  • Sales
  • Accounting
  • Finance
  • Business Partner Negotiations
  • Profitability Analysis

Storyline

In the Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up sales offices, hire workers, design brands and advertising campaigns. They deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business.Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a production facility, open stores and launch a web site, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance.

Target Courses

Marketing Management, New Ventures, Capstone Marketing and Capstone business courses.Capstone course in business or a course with a heavy strategy component.

players playing

Time Frame

8 decision rounds, with each round taking 2½ to 3 hours per student.6 rounds – with each round taking 2 to 2½ hours per student.

Grading

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth.Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.


Play Options

Your students can compete against their peers.

Languages

English