Storyline
Each of our marketing and business simulations take students through the story of a new company or marketing division. Students act as the executive team, analyze market research, form an overall business strategy, and make strategic and tactical business decisions. As the simulation progresses, it gradually introduces new concepts and decisions.
Students learn to interpret market feedback, analyze competitors’ moves, and make quick adjustments to their strategy. Microsimulations presented at critical points during the exercise cover crucial business concepts in more depth to ensure that students master the course material. The simulations are available with two different product storylines, 3D-printed bikes and microcomputers.
Our simulations range in topic and complexity. With over 30 simulations, we’re sure to have the right fit for your class.
Play options
All of our simulations are available in the "play against peers" option. Whether your students play the simulation individually or as part of a team, this setup allows them to compete against other classmates.
A few of our simulations also offer the "play against computer-generated competitors" option. In this setup, each student or team will compete against the same set of computer-generated firms, rather than against their peers. This set up works particularly well for larger classes. The "compete against computer" option is available only for introductory simulations and a few intermediate-level simulations.
Introduction to Business
Introductory business courses
Introductory business courses
First course in business, strategy and/or business policy courses
Introductory courses in accounting
Marketing Simulations
Marketing principles and introductory marketing courses
Marketing strategy, marketing management and capstone marketing courses
Marketing strategy, marketing management and capstone marketing courses
Management, Strategy, and New Venture Simulations
Strategic management courses
New ventures, business policy, entrepreneurship, capstone business courses
Capstone course in business or a course with a heavy strategy component.
Marketing Management, New Ventures, Capstone Marketing and Capstone business courses
Integrative business courses with a focus on business ethics or corporate governance
Capstone Simulations
Integrative business courses
Integrative business courses in which more than 8 decision rounds are desired
Integrative business courses
Integrative business courses in which more than 8 decision rounds are desired
Integrative business courses, international business courses
Integrative business courses, international business courses in which more than 8 decision rounds are desired
Integrated business courses at the MBA and EMBA level
High level integrative business courses
Supply Chain and Channel Management Simulations
Supply chain (logistics) and channels courses.
Channel management and logistics courses
Operations management courses
Most advanced supply chain (logistics) courses
Advanced supply chain (logistics) and channels courses at either the undergraduate or graduate level
Strategy Simulations
First course in business, strategy and/or business policy courses
Capstone course in business or a course with a heavy strategy component.
Integrative business courses at the MBA and EMBA level with a strong strategy element
Entrepreneurship and New Ventures Simulations
First course in business, strategy and/or business policy courses
New ventures, business policy, entrepreneurship, capstone business courses
Integrative business courses with a focus on business ethics or corporate governance
Integrative business courses, international business courses
Marketplace Simulations