Quick Facts
- We have simulations that can run for twenty minutes, a few hours, a few weeks, or an entire semester.
- We have simulations for undergraduates, MBAs, and executives.
- We have simulations for core classes, marketing, entrepreneurship, strategy, and capstone courses.
- Students can play individually at their own pace or on a team against classmates, which is a lot of fun and very motivating.
- Marketplace simulations will engage your students, leaving you to focus on coaching. This is experiential learning at its best!

What is special about Marketplace Simulations that make them ideal for online classes?
Low level introductory classes
The introductory games do not require instructor involvement.
Students play on their own and at their own pace against computer-generated competitors.
The games help to illustrate important concepts, principles, and ways of thinking.
They can be used as a reference point during lectures and discussions, which makes the class more interesting and relevant.
High level classes
The best way to run games in high level classes is in having teams that compete against each other. This is the secret sauce to serious games – competition against live, dynamic, not-quite predictable classmates.
An entire team can be logged into Marketplace at the same time, working in different areas or viewing the same information, while they debate their choices and possible outcomes.
Video conferencing software like Zoom or video chat makes all the difference in the world. Teams can connect, review information, make decisions, and have meaningful discussions.
In the same way, you can conduct executive briefings, have one-on-one discussions, and even run a Venture Capital Fair.
It's like everyone is in the same room.
If you are reluctant to organize a live competitive game, many of these same simulations have the play-against-the computer option so that the students can work at their own pace, in teams or alone. And, you can connect via chat or video as you desire.
In-class time
Normally, students work well outside of class time for team meetings and working on Marketplace.
Class time can be used for lectures and discussion.
If you are worried about participation, you can require students to work during class time where you can monitor their work.
Marketplace shows which students are logged in, how much time they have spent, and what exactly they have done.
And, you can have video meetings with your teams during this time as well.