Business simulations allow students to apply the newly acquired theoretical knowledge in a simulated business world. Your students can gain hands-on managerial experience by running their own business in a safe game-like environment.

 

Business Simulations: The Next Step in Management Training - by Ernest R. Cadotte

excitement

Shouldn't learning be as much fun as playing a game? Business simulations are essentially business games that allow you to put your students in charge of a marketing division or an entire corporation. Your students get to test their skills in a fun interactive game and they become totally immersed in the learning process. The strategy business game environment entices them and adds a whole new level of excitement to your classroom.

motivation

Business simulations allow students to experiment with business strategies and compete with other student companies. The game environment of a business simulation stimulates the competitive spirit. Your students focus on outsmarting the classmates in a friendly game and the competitiveness drives the learning. Learning occurs as a necessity to master the exercise and perform better than the other teams.

knowledge retention

Research shows that students remember only about 20% of what we tell them in the classroom. But when they learn by doing, they retain 80% of the knowledge. When your students make realistic business decisions in a business simulation and immediately see the results of their actions, the important business principles become a part of their natural thinking.