Advanced Strategic Corporate Management

This business simulation will help your students develop a formal strategic planning mindset within a complex international corporate environment. An OST (objective-strategy-tactics) template embedded in the software compels your students to explicitly perform strategic analysis, strategy specification, tactical execution, and real-time control.

Because the strategic planning template is used every decision round (quarter) during the business simulation, your students get to see how their plans build from one quarter to the next. This cyclical process helps your students in retaining both the concepts and the methods of strategic planning. The goal is to cultivate the OST mental discipline within each student.

Target courses

Integrative business courses at the MBA and EMBA level.

Time frame

8 decision rounds, with each round taking 4 to 4 1/2 hours per student.

Grading

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth.

Content

Formal Strategic planning template based on the OST (objective-strategy-tactic) format
Marketing
Product Development
Sales
Human Resource Management
Finance
Accounting
Manufacturing
Quality Management

Your students will also deal with changes in the economic and political environment, reflected through shifting regional demand and exchange rates.

Storyline

Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets.