Advanced Strategic Corporate Management
Integrative business courses at the MBA and EMBA level.
8 decision rounds, with each round taking 4 to 4 1/2 hours per student.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth.
- Formal Strategic planning template based on the OST (objective-strategy-tactic) format
- Product Development
- Human Resource Management
- Quality Management
Your students will also deal with changes in the economic and political environment, reflected through shifting regional demand and exchange rates.
Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business. The international market is in constant flux. Market potential will rise and fall according to local and worldwide economic conditions. Political tensions sometimes emerge as various governing bodies try to do what is best for their own markets.
Your students can compete against their peers.
English - "Play against Peers" version