Award winning online business simulations used by educators and corporate employers in 55 countries.

Offering visually rich, realistic learning experiences for your undergraduates, graduates, executive business students, and corporate employees.

One of the most creative, enhanced, reality learning tools a university could offer students in any business marketing or management course.

Dawn Bell, Instructor, Davenport University

I want your entire team to know that this is the finest simulation we have ever used. Compared to scores that we have tested, adopted, and taught, Marketplace is the Gold Standard. Service is superb. The whole package moves the industry ahead like no other.

John K. Clemens, Professor of Management, Hartwick College

My students were really pleased playing the game. I have been running simulations for students since 1977, and yours is by far the best. Congratulations.

Prof. Jorge Ramon Pedroza, Tecnologico de Monterrey, Mexico

Almost 100% of the comments made on instructor evaluations regarding the marketplace game have been positive and some students have inquired about playing the game solo. I strongly recommend trying the Marketplace game series.

Michael T. Elliott, Associate Prof. of Marketing, University of Missouri - St. Louis

The Marketplace simulation was outstanding. So many wonderful learning experiences. No question l will use the simulation again. It was a very positive experience for everyone and I VERY much appreciate the excellent help all the support staff gave in making it work for a novice like me.

Linda Gerber, University of Texas-Austin

Thank you so much for all your assistance and good natured nurturing. The service you provide builds incredible product loyalty. I would not think of using a different game because of the quality of the game and your invaluable technical support. Thanks again!

Jack Duncan, Professor and University Scholar in Management, University of Alabama at Birmingham

The simulation definitely maximizes student learning. The decisions that the student faces are very realistic and simulate the same kind of decisions faced by marketing managers in organizations. I really like the idea of phasing new material in gradually so it can be assimilated over a period of time, thus avoiding information overload.

Alfred Hawkins, Associate Professor, Marketing, Rockhurst University

My students commented that the simulation was realistic, but also simplified in a way that allowed them to "play" with the concepts in the text. I think that the simulation graphics add to the learning experience. I think this is a key advantage of this simulation.

Kathryn Aten, Professor, University of Oregon

I'd like to thank you for creating such a class for us. I really learned a lot about business. There is no doubt that this has been the best class I've taken in college.

Shawn Devine, student, University of Tennessee

This has been my best and most interesting business class I have taken my entire college career. I have never felt like I did so well in any of my other classes. And I also thought that I would never like a business class until I entered your class and had the opportunity to use Marketplace.

Melissa Martin, student, Bryant College, Smithfield, RI

  • Hult International Business School
  •  University of Notre Dame
    •    
  • Goizueta Emory Business School
    •    
  • Warrington College of Business
    •    
  • Auburn University

 

What Educators are Saying about Marketplace

I have been using Marketplace marketing simulations for over 4 years. My students value the opportunity to practice their skills in a competitive simulation environment. The support staff is outstanding- always there to provide immediate guidance on the best instructional methods!!

Professor Glickman, Framingham State University

The support team once again was excellent in responding to student inquiries and providing appropriate and valuable insights. Thank you for your professionalism!

Also, thank you for creating an interesting and extremely challenging environment for my students. Each semester is a unique experience for me and my strategy students - this is my favorite class!


Professor Sally Fenton, Strategic Corporate Management, ELMS College

Marketplace business simulations have been used in a variety of schools around the world.

See our full list of colleges and universities using Marketplace® Simulations.



The Marketplace Game Review by Stan Shapiro, Simon Fraser University 


"I wanted to say again how impressive your simulation game is. I have played such a game twice before and this one is light years ahead of those. No comparison."

Mark McCall, EMBA, University of Tennessee



 

"Having conducted simulations for the past 10 years and with over 1000 students, I have found that Marketplace provides the most realistic and stimulating learning environment that I know of."
-Greg Gundlach, Sr. Professor of Business, University of North Florida

"This has been my best and most interesting business class I have taken my entire college career. I have never felt like I did so well in any of my other classes. And I also thought that I would never like a business class until I entered your class and had the opportunity to use Marketplace."

Melissa Martin, student, Bryant College, Smithfield, RI

“Thank you and your team for the support given to me and others at Grand Canyon University (GCU) over the years. The simulation has been a highlight of our MBA and undergraduate marketing programs in both our traditional campus and online modalities. Students enjoy the experiential learning process and are very enthusiastic in their feedback about the game. Using the Marketplace products in our curriculum has been helpful to my career as well, distinguishing my marketing courses in terms of student and instructor feedback. I look forward to continuing to work with your very fine staff - I have never had a problem that they were not able to fully resolve quickly.”

Kevin Mcclean, Professor, Grand Canyon University


Marketplace has created a surprising level of student engagement at Austin College. We are running a course similar to the University of Tennessee's BA-353. Student teams sit in circles in the library, cafeteria, even under trees. Other people on campus recognize them, through their intense discussions, as "simulation people", and marvel at the core strength of the program.

Syed Kamal - Austin College


"Almost 100% of the comments made on instructor evaluations regarding the Marketplace business simulations have been positive and some students have inquired about playing the simulation game again. I strongly recommend trying the Marketplace business game series."

Michael T. Elliott, Associate Prof. of Marketing



 

Dr. Joyce Russell, former vice dean at the University of Maryland's Robert H. Smith School of Business, describes how Marketplace simulation helps create a unique capstone experience for the MBA and EMBA students.


Student Reviews


"I'd like to thank you for creating such a class for us. I really learned a lot about business. There is no doubt that this has been the best class I've taken in college."

Shawn Devine, student, University of Tennessee


"This is one of the most transformational experiences in my entire MBA curriculum at Sullivan University and I sincerely thank my instructor and the Marketplace team for it."

Srinivasa K.T. Vidhyasekaran, student, Sullivan University


We all took this game very seriously and really wanted to win, but we didn’t… I think that we all were Ok about this since we got the experience of taking important decisions on a fluctuating market with big competition and also to present our success to fictive investors. This task was both challenging and great fun at the same time, and I really hope that this game can be used in other courses so more students can benefit from these kinds of experiences!

Marcunil, student, KTH Royal Institute of Technology in Stockholm

I’ve been pretty surprised by the overall quality, interest, and, above all, usefulness of this serious game. I was worried that I wouldn’t get any real knowledge out of this course: well, that game proved me wrong! Making strategic decisions, working with a team, compromising, analyzing data, studying customers reactions, learning from competitors, working on long term plans… If we add the fact that all these skills were perfectly in line with the two other courses I’m taking, I must say that this game has been really profitable to my general knowledge and experience.

Valentin Rossero, student, KTH Royal Institute of Technology in Stockholm


Over all I like the simulation game! I am learning a lot and like that you get quick feedback about how your decisions affect the company.

Alycia Sundqvist, student, KTH Royal Institute of Technology in Stockholm


Visit our Facebook page for more student reviews.



 

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