pedagogy

What is the Simulation Pedagogy?

  • Create a microcosm of the firm by including all key business or marketing functions – students must manage a whole firm or whole marketing division.
  • Start at beginning of story – a new adventure.
  • Gradually layer in new decision content as it becomes relevant in life of firm – a natural progression that is more intuitive.
  • Frequently repeat difficult decisions in order to set important concepts, principles and ways of thinking into the students’ natural thought process.
  • Create a storyline that is interesting and relevant to the student in the role of an entrepreneur 
  • Reinforce a process for making good decisions
    • Present a logical order to the decisions to be made
    • Present relevant information before a decision
    • Link decisions to cash flow and profitability
  • Encourage a balanced perspective on the management of the firm – the Balanced Scorecard 

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