What is the Simulation Pedagogy?

  • Create a microcosm of the firm by including all key business or marketing functions – students must manage a whole firm or whole marketing division.
  • Start at beginning of story - a new adventure.
  • Gradually layer in new decision content as it becomes relevant in life of firm – a natural progression that is more intuitive.
  • Frequently repeat difficult decisions in order to set important concepts, principles and ways of thinking into the students’ natural thought process.
  • Create a storyline that is interesting and relevant to the student in the role of an entrepreneur
  • Reinforce a process for making good decisions
    • Present a logical order to the decisions to be made
    • Present relevant information before a decision
    • Link decisions to cash flow and profitability
  • Encourage a balanced perspective on the management of the firm – the Balanced Scorecard


View more of our online resources

 

Ernest R. Cadotte © 2018 | Privacy policy | Terms of use | Return policy | System Status | Contact us | ILS logoInnovative Learning Solutions

MARKETPLACE, MARKETPLACE LIVE, MARKETPLACE SIMULATIONS, and the Globe Design are trademarks of Ernest Cadotte and Innovative Learning Solutions, Inc., and may not be used or reproduced without permission.
Copyright 2018 Innovative Learning Solutions, Inc. All rights reserved.



English Español Português