1

Create a free account and demo all our different Microsimulations.

2

Find the right Microsimulations or bundles that work for your classroom.

3

Share the access link with your students and get started in 10-minutes. No download or setup needed.

Microsimulations

Understanding the QFD Technique of Product Design

15 mins / $7 per student

This exercise helps your students understand the basics of product design. It focuses on the idea that customers buy benefits and not product components. Your students will learn how to identify both the components that satisfy their target customer’s desired benefits, and those that take away from the benefit satisfaction. In the final challenge, they will use their new knowledge to design a bicycle that meets the needs of the target customer.

Free Demo
Understanding Fixed Capacity, Operating Capacity, and Inventory

15 mins / $7 per student

This exercise introduces the fundamental concepts of production scheduling. Your students will learn about fixed capacity, operating capacity, and inventory. They will learn how to work with these production parameters to ensure their production facility can produce enough units to satisfy the demand, while avoiding stock outs and excess inventory. They will discover how production parameters affect a business’ bottom line.

Free Demo
Using Profitability Analysis to Increase the Bottom Line  

15 mins / $7 per student

In this exercise, your students will learn about profitability analysis. They will delve into the concepts of activity based costing and cost objects. They will learn to link revenues and costs to cost objects in order to determine their profitability, and they will evaluate the profitability of products and regions. They will then use this newly acquired knowledge to help a business optimize its spending in marketing, sales, and HR with the goal to increase the bottom line.

Free Demo
The Basic Accounting Equation, Transactions, Double-entry Accounting, Profit

15 mins / $7 per student

In this exercise, your students will learn about the fundamental principles of accounting. They will discover how accounting helps keep records of a business’ property and transactions and keep track of profits. They will learn about the basic accounting equation, accounting transactions, and double-entry accounting. To put these principles into practice, your students will conduct a simple accounting audit to help the owner of a small business discover the cause of certain discrepancies in the firm’s accounting books.

Free Demo
Understanding Search Engines, Web Pages, Search Terms, Organic Search Results, and Search Engine Optimization

25 mins / $7 per student

In this exercise, your students learn about the fundamental principles of internet marketing. They will start with basic concepts such as search engines, search terms, and search results. Then they will learn about search engine optimization as a way to increase the number of visitors to a website. They will learn how to turn website visitors into sales leads. Over the course of the exercise, they will learn about search engine rankings, web analytics, bounce rates, and the web sales funnel. To put this new knowledge into practice, they will help the owner of a small business increase the number of leads from a website.

Free Demo
Understanding Pay-per-Click Ad Campaigns, Bids and Budgets, and Campaign Analytics Tools

25 mins / $7 per student

This exercise builds on the concepts covered in the first Internet Marketing microsimulation. Your students will learn about paid Internet advertising and pay-per-click (PPC) campaigns. They will experiment with bids and budgets. They will learn about impressions, actual cost-per-click (CPC), click-through-rate (CTR), and landing pages. They will then use their new knowledge to help the owner of a small business increase sales and profit by improving the business’ online ad campaigns.

Free Demo
Using Business Opportunity Analysis, Strategic Objectives, Strategic Thrusts and Tactics to Build a Business Strategy

20 mins / $7 per student

This exercise helps your students learn about the fundamentals of strategic planning. They will explore the concept of strategy and the building blocks of a strategic plan. They will become familiar with strategic analysis, business opportunity analysis, strategic objectives, strategic thrusts, and tactics. Before they are done, they will test their new skills by developing a simple business strategy for a start-up firm.

Free Demo
Understanding price and its relationship to demand, cost, and profit. Using the demand curve to make fundamental pricing decisions.

20 mins / $7 per student

In this exercise, your students learn about fundamental pricing concepts. They will find out how price affect profits. They will explore the relationships between price, demand, and costs. They will learn about pricing surveys, demand curve and economy of scale. To put this new knowledge in practice, they will step into the shoes of an owner of a small coffee roasting business and tackle the task of setting a price for a new product.

Free Demo

Bundles

6 microsimulations covering fundamentals of strategic planning, product design, Internet marketing, and profitability analysis.

110 mins / $30 per student

  • Product Design
  • Profitability
  • Internet Marketing I. – The Fundamentals
  • Internet Marketing II. – Paid Advertising
  • Fundamentals of Strategic Planning
  • Pricing I. – The Fundamentals
Free Demo
2 microsimulations covering fundamentals of organic and paid Internet marketing.

50 mins / $12 per student


  • Internet Marketing I. – The Fundamentals
  • Internet Marketing II. – Paid Advertising
Free Demo
5 microsimulations covering fundamentals of strategic planning, product design, production scheduling and accounting.

65 mins / $24 per student

  • Product Design
  • Production Scheduling
  • Fundamentals of Accounting
  • Fundamentals of Strategic Planning
  • Pricing I. – The Fundamentals
Free Demo
3 microsimulations covering fundamentals of accounting and profitability analysis.

40 mins / $12 per student


  • Profitability
  • Fundamentals of Accounting
  • Pricing I. – The Fundamentals
Free Demo
6 microsimulations covering fundamentals of strategic planning, product design, production scheduling, accounting, and profitability analysis.

100 mins / $30 per student


  • Product Design
  • Production Scheduling
  • Profitability
  • Fundamentals of Accounting
  • Fundamentals of Strategic Planning
  • Pricing I. – The Fundamentals
Free Demo
8 microsimulations covering fundamentals of strategic planning, product design, production scheduling, internet marketing, accounting, and profitability analysis.

140 mins / $40 per student

  • Product Design
  • Production Scheduling
  • Profitability
  • Fundamentals of Accounting
  • Internet Marketing I & II
  • Fundamentals of Strategic Planning
  • Pricing I. – The Fundamentals
Free Demo