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  • Product Design
    Understanding the QFD Technique of Product Design
    This exercise helps your students understand the basics of product design. It focuses on the idea that customers buy benefits and not product components. Your students will learn how to identify both the components that satisfy their target customer’s desired benefits, and those that take away from the benefit satisfaction.

    In the final challenge, they will use their new knowledge to design a bicycle that meets the needs of the target customer.
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    $7
    per student
  • Production Scheduling
    Understanding Fixed Capacity, Operating Capacity, and Inventory
    This exercise introduces the fundamental concepts of production scheduling. Your students will learn about fixed capacity, operating capacity, and inventory. They will learn how to work with these production parameters to ensure their production facility can produce enough units to satisfy the demand, while avoiding stock outs and excess inventory. They will discover how production parameters affect a business’ bottom line.
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    $7
    per student
  • Profitability
    Using Profitability Analysis to Increase the Bottom Line
    In this exercise, your students will learn about profitability analysis. They will delve into the concepts of activity based costing and cost objects. They will learn to link revenues and costs to cost objects in order to determine their profitability, and they will evaluate the profitability of products and regions. They will then use this newly acquired knowledge to help a business optimize its spending in marketing, sales, and HR with the goal to increase the bottom line.
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    $7
    per student
  • Fundamentals of Accounting
    The Basic Accounting Equation, Transactions, Double-entry Accounting, Profit
    In this exercise, your students will learn about the fundamental principles of accounting. They will discover how accounting helps keep records of a business’ property and transactions and keep track of profits. They will learn about the basic accounting equation, accounting transactions, and double-entry accounting. To put these principles into practice, your students will conduct a simple accounting audit to help the owner of a small business discover the cause of certain discrepancies in the firm’s accounting books.
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    $7
    per student
  • Internet Marketing I. - The Fundamentals
    Understanding Search Engines, Web Pages, Search Terms, Organic Search Results, and Search Engine Optimization
    In this exercise, your students learn about the fundamental principles of internet marketing. They will start with basic concepts such as search engines, search terms, and search results. Then they will learn about search engine optimization as a way to increase the number of visitors to a website. They will learn how to turn website visitors into sales leads. Over the course of the exercise, they will learn about search engine rankings, web analytics, bounce rates, and the web sales funnel. To put this new knowledge into practice, they will help the owner of a small business increase the number of leads from a website.
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    $7
    per student
  • Internet Marketing II. - Paid Advertising
    Understanding Pay-per-Click Ad Campaigns, Bids and Budgets, and Campaign Analytics Tools
    This exercise builds on the concepts covered in the first Internet Marketing microsimulation. Your students will learn about paid Internet advertising and pay-per-click (PPC) campaigns. They will experiment with bids and budgets. They will learn about impressions, actual cost-per-click (CPC), click-through-rate (CTR), and landing pages. They will then use their new knowledge to help the owner of a small business increase sales and profit by improving the business’ online ad campaigns.
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    $7
    per student
  • Fundamentals of Strategic Planning
    Using Business Opportunity Analysis, Strategic Objectives, Strategic Thrusts and Tactics to Build a Business Strategy
    This exercise helps your students learn about the fundamentals of strategic planning. They will explore the concept of strategy and the building blocks of a strategic plan. They will become familiar with strategic analysis, business opportunity analysis, strategic objectives, strategic thrusts, and tactics. Before they are done, they will test their new skills by developing a simple business strategy for a start-up firm.
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    $7
    per student
  • Marketing
    5 microsimulations covering fundamentals of strategic planning, product design, Internet marketing, and profitability analysis.
    $30
    per student
  • Internet Marketing
    2 microsimulations covering fundamentals of organic and paid Internet marketing.
    $12
    per student
  • Introduction to Business
    4 microsimulations covering fundamentals of strategic planning, product design, production scheduling and accounting.
    $24
    per student
  • Accounting
    2 microsimulations covering fundamentals of accounting and profitability analysis.
    $12
    per student
  • Fundamentals of Entrepreneurship
    7 microsimulations covering fundamentals of strategic planning, product design, production scheduling, internet marketing, accounting, and profitability analysis.
    $40
    per student
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