Introduction to Marketing
The Introduction to Marketing simulation allows your students to develop and execute a complete marketing strategy including:
- Market opportunity analysis
- Brand development
- Basic sales force management decisions
- Simplified profit analysis
A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. Your students have been asked to manage this PC Division. They will be responsible for introducing a new line of microcomputers into four international markets. They have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division.
- Marketing principles
- Introductory marketing courses
6 rounds, each round taking 30 to 90 min per round per student.
Grading is based on a balanced scorecard that measures profitability, customer satisfaction and market share in the targeted market segments.
Your students can compete against their peers or against computer-generated competitors.
The "play against computer" option allows each student to work at his or her own pace and there is no need to coordinate the progress of all of the students.
English, Polish, Russian, Brazilian-Portuguese, and Spanish (“Play against computer”)
English, Polish, Russian, Brazilian-Portuguese, and Spanish (“Play against peers”)