Introduction to Business and Strategy - Bikes

The Introduction to Business and Strategy - Bikes simulation game is ideal for a student's first course in business. Since the simulation integrates all of the functional areas of business without delving into the details, it can be used in a strategy and/or business policy class. it provides a realistic environment within which your students can practice their strategic planning skills.

Content

The decision content of this business strategy simulation introduces the participant to the basic concepts of business and strategy, including:

Marketing
Digital Marketing
Distribution
Human Resources
Manufacturing
Finance and Accounting

Storyline

Your students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a production facility, open up distribution channels, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance.

Target courses

First course in business, strategy and/or business policy courses.

Time frame

6 rounds – each round taking 30 to 60 min per student.

Grading

Grading is based on the balanced scorecard that measures all aspects of the business.

Play options

Your students can compete against their peers. The ability to play against computer-generated opponents will be available at a later time and is also currently available in the previous Introduction to Business and Strategy - Computers version of the simulation.