Introduction to Business and Strategy - Bikes
The decision content of this business strategy simulation introduces the participant to the basic concepts of business and strategy, including:
- Digital Marketing
- Human Resources
- Finance and Accounting
StorylineYour students are provided with the seed capital to start up their business. They will be a totally integrated company that does it all from marketing to production to human resource management. They will have limited financial resources and complete accounting responsibility. They will build a production facility, open up distribution channels, design brands and advertising campaigns. They will hire sales people and decide on the compensation packages, deal with demand projections and a simple production scheduling process. After several quarters in business, your students’ firms will be able to receive additional funding from the Venture Capitalists. They will invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance.
First course in business, strategy and/or business policy courses.
6 rounds – each round taking 30 to 60 min per student.
Grading is based on the balanced scorecard that measures all aspects of the business.
Your students can compete against their peers. The ability to play against computer-generated opponents will be available at a later time and is also currently available in the previous Introduction to Business and Strategy - Computers version of the simulation.
English - "Play against Peers" version