Game Scenario

  • You are about to start a new company that will enter a new niche of the bicycle business.
  • You have recently licensed the technology to economically build carbon fiber bikes using 3D printing.
  • 3D printing and inexpensive carbon fiber will cut costs substantially, allowing the new bikes to be priced well below other, traditionally produced, carbon fiber bikes
  • The new bikes will still be a bit pricy, but many more bikers will be able to afford one.
Photo of a 3D printed bike at Oak Ridge National Laboratory

Your job is to test market this business concept in three segments and four cities.

Market Segments

Image showing 3 market segments (Recreation, Mountain, Speed)

Test Markets

automatic grading

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