Game Scenario


  • You are about to start a new company that will enter a new niche of the bicycle business.
  • You have recently licensed the technology to economically build carbon fiber bikes using 3D printing.
  • 3D printing and inexpensive carbon fiber will cut costs substantially, allowing the new bikes to be priced well below other, traditionally produced, carbon fiber bikes
  • The new bikes will still be a bit pricy, but many more bikers will be able to afford one.
Photo of a 3D printed bike at Oak Ridge National Laboratory


Your job is to test market this business concept in three segments and four cities.

Market Segments

Image showing 3 market segments (Recreation, Mountain, Speed)

Test Markets

automatic grading


View more of our online resources

 

Ernest R. Cadotte © 2018 | Privacy policy | Terms of use | Return policy | System Status | Contact us | ILS logoInnovative Learning Solutions

MARKETPLACE, MARKETPLACE LIVE, MARKETPLACE SIMULATIONS, and the Globe Design are trademarks of Ernest Cadotte and Innovative Learning Solutions, Inc., and may not be used or reproduced without permission.
Copyright 2018 Innovative Learning Solutions, Inc. All rights reserved.



English Español Português