- You are about to start a new company that will enter a new niche of the bicycle business.
- You have recently licensed the technology to economically build carbon fiber bikes using 3D printing.
- 3D printing and inexpensive carbon fiber will cut costs substantially, allowing the new bikes to be priced well below other, traditionally produced, carbon fiber bikes
- The new bikes will still be a bit pricy, but many more bikers will be able to afford one.
Your job is to test market this business concept in three segments and four cities.
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