Extended Integrated Business Management
This business simulation provides the participant with a profound understanding of the entire business enterprise in the global market environment. The simulation challenges students to make tough decisions in:
- Advanced Marketing
- Product Development
- Advanced Manufacturing
- Quality Control
- Business Partner Negotiations
- Financial Analysis
In the Extended Integrated Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open sales offices, hire workers, design brands and advertising campaigns. They will deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third years of business.
Integrative business courses
9 to 12 decision rounds, with each round taking 3 to 3½ hours per student.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.
The students will compete against their peers in teams.
English and Polish - "Play against Peers" version