International Corporate Management with Real Economic Conditions

International Corporate Management with Real Economic Conditions is a comprehensive business simulation with in-depth coverage of all of the functional areas of business. It will provide your students with a profound understanding of the global business enterprise in the international market environment. What sets it apart from other business simulations is the inclusion of real-time economic conditions.

The fluctuations of the economic conditions in each region in the game are tied to the real world's stock market in that region. The exchange rates in the simulation reflect the actual exchange rates on the day the decision round for your simulation game is processed. Your students learn to respond to this economic uncertainty, and can also try their hand at hedging and speculative investments in foreign currencies.

Target courses

High level integrative business courses

Time frame

8 decision rounds, with each round taking 4 to 4 1/2 hours per student.

Grading

Balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, manufacturing productivity, human resource management, preparedness for the future and wealth.

Content

This business simulation challenges students to make tough decisions in the areas of:

Advanced Marketing
Product Development
Sales
Advanced Manufacturing
Quality Control
Human Resource Management
e-Commerce
Accounting
Finance
Business Partner Negotiations
Financial Analysis

Storyline

Your students are provided with the seed capital to start up their business. They build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. They hire workers and decide on the compensation packages, deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second and third year of business.

Your students have to carefully study and track economic conditions around the world and project their impact on the markets in which they compete. Market potential will rise and fall according to worldwide economic conditions. The fluctuating economic situation will, in turn, affect the exchange rates between regions. Changes in both the economic conditions and the exchange rates will impact the attractiveness and cost of business in each market. Your student teams have 2 to 3 years to get their company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.