• You are about to start a new company that will enter a new niche of the bicycle business.
• You have recently licensed the technology to economically build carbon fiber bikes using 3D printing.
• 3D printing and inexpensive carbon fiber will cut costs substantially, allowing the new bikes to be priced well below other, traditionally produced, carbon fiber bikes
• The new bikes will still be a bit pricy, but many more bikers will be able to afford one.

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