Business Management

Content

The Business Management simulation exposes the participant to all the aspects of business. It will challenge your students to make tough decisions in:

Marketing
Product development
Manufacturing
Sales
Accounting
Finance
Business Partner Negotiations
Profitability Analysis

Storyline

In the Business Management simulation, your students are provided with the seed capital to start up their business. They build a factory, open up sales offices, hire workers, design brands and advertising campaigns. They deal with demand projections, production scheduling and quality control issues. After the first simulated year in business, your students’ firms can receive additional funding from the Venture Capitalists. They can invest this money in new R&D, bring out improved products, expand their distribution and production capacity in order to maximize their performance in the second year of business.

Target courses

Marketing Management, New Ventures, Capstone Marketing and Capstone business courses.

Time frame

8 decision rounds, with each round taking 2½ to 3 hours per student.

Grading

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth.