Top Ten Fictional Company Names Used in Marketplace Live

What would you name your fictional computer business?

Each year, on average, we have close to 65,000 students sign up for Marketplace Live. One of the first things they do in the simulation is name their startup company.

Below is a list of the most commonly used fictional names our students use for their startup businesses.

Top ten fictional company names used in Marketplace Live

10. Microsoft (and various Microsoft Inc. companies)

It’s not surprising that one of the most well-known software companies in the world would appear on this list. Netting close to $86.6 billion in revenue and the third most valuable brand in the world. It’s not difficult to see why Microsoft is a company our students would want to emulate.

Did you know that, while Microsoft is incredibly well known and sold on almost every computer, they didn’t actually produce their own hardware until late 2012 when they debuted their line of Surface devices?

9. Aperture Science (also Aperture Labs)

[I’m making a note here; “Huge Success”.] The fictional company in Valve’s Portal series is referenced more frequently than Microsoft. This game is consistently rated one of the 50 best video games of all time.

8. Umbrella Corp.

The fictional bad guys in Capcom’s Resident Evil series, Umbrella Corporation is a massive conglomerate in the game series which seeks to take over the world. No wonder that teams with high aspirations name themselves after this video game giant.

7. Wayne Enterprises

Comic book character Bruce Wayne’s company takes the 7th place. In 2007, Forbes ranked Wayne Enterprises as their eleventh most valuable fictional company with just over $31 billion in revenue.

Did you know that Bruce Wayne and Batman have never been seen in the same room together?

6. Macrohard

A quick flip on Microsoft, Macrohard seems to be even more popular than the company for which it is inversely named for.

5. Cyberdyne Systems (and Cyberdyne Industries)

This is the company from the box office record setting Terminator series. The fact that it’s used so frequently tells us that we’re close to developing our very own Skynet.

Did you know the name Cyberdyne is recognized as a proper name by Microsoft Word?

4. Stark Industries

The company behind Iron Man in Marvel’s comic book universe. Stark Industries may be more popular, but it ranks behind Wayne Enterprises at sixteenth place among Forbe’s list of the most valuable fictional companies. For the fiscal year 2007, it earned just over $20 billion in revenue.

3. Apple

It’s no small wonder this company, which started in a garage, is now the world’s most valuable brand and an inspiration for the teams that play our simulations. While they’re only two spots ahead of Microsoft in terms of brand value, Apple is far more popular among our users.

2. Initech

What would you do with a million dollars? Our students seem to know the answer. Students choose this fictional company, from the movie “Office Space”, more than almost any other team name. Let’s just hope that these teams don’t have any printer issues.

1. Prestige Worldwide

From the Urban Dictionary: Prestige Worldwide isn’t “just a band, that’s been done before . . . it’s an international music corporation.” While this fictional company took some time to get off the ground in Will Ferrell’s “Stepbrothers”, it’s quickly become the most used team name in Marketplace Live.

Their motto is “if you can’t sing, just sit down”.


About Marketplace Simulations
Marketplace Simulations is a family of over 30 marketing and business simulations designed for university business courses and executive business programs. Our business simulation games allow students to experiment with business strategies, test business ideas, and experience the consequences of their actions in a virtual business environment. With a purpose to create business education tools that are both engaging and transformative, our most popular and best simulation games include Introduction to Marketing, Venture Strategy, Strategic Marketing, and Business Fundamentals. Other top selling games include, Introduction to Business and Strategy, Conscious Capitalism, and International Corporate Management. For more information or to schedule a personal tour of an online simulation game, please contact one of our Product Specialists at +1-865-522-1946.

Leave a Reply

Your email address will not be published. Required fields are marked *

Humanity Test * Time limit is exhausted. Please reload CAPTCHA.